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Many sites nowadays are approaching a section based approach with copy further down the page.  Is it still valid to keep copy above the fold now for SEO.  Will it impact on SEO if you have to scroll down the page?

Now I know these links don't create much value.  However, every web design company seems to do it.

My question is this:

If you use it, is it always good to go to the home page of your site, or is it best to redirect to sub pages.  For example, if you made an e-commerce website and you link it back to your e-commerce portfolio or description page?

Overall, is it still worth linking back from these? Should you only do it on a single page?

Thank you in advance.

Another +1 from me.

On our new website we have a testimonials page which you can cycle through them.  We also have the testimonial on the our work / project page.  Essentially this is duplicate content from another page, what's the best thing to do here?  In the sake of SEO, remove the duplicate content and only have one? Or won't it make much difference?

On our new website we are going to have a blog that is custom built.  However, you can browse the general blog with pagination.  You can also nest into the categories or by month.  Doing each will have a different link:

Category: www.mywebsite.com/blog/web-guides/Month: www.mywebsite.com/blog/2014/january/

My question is what is the best thing to do with these pages.  Rel Canonical them to the blog home? Or nofollow/noindex them? Will Google not see these as duplicate content pages?

Another +1 from me.