Hi Alick,

I can see Google giving importance to second example, that's where I started this question. I can even see many of the good ranking pages are not repeating their "keywords" at page title but making clear with the topic like the Moz page you referred says "What Is a Title Tag | Moz". As per Moz, we can give primary and secondary keywords with brand name at last. But I don't see many top ranking pages using two keywords, rather single keyword targeting are doing better. Please share your thoughts.

Thanks,

Hi Moz community,

We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ?

best tiles for kitchen | vertigo tiles

best tiles for kitchen | vertigo

Thanks

We have 1 h1, 19 h2, 4 h3 and 8 h4 tags for most of our pages. Like these h2s are repeating from almost every page. Does this hurt us anywhere? And h4 tags are at footer links. I am worried whether same tags repeating across different pages.

Do we have anything like header tags ratio as of now in favour to search engines? Of course no multiple H1 tags. What if h2 or h3 tags are more than each others? We have top navigation links and one more navigation links which are h2 tags across all pages of website. Does this hurt?

Hi Robin,

If sub-domain traffic doesn't impact website....if the same sub-domain with high traffics has been migrated as a sub-directory like a part of the website...then will it helps?

It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?

Hi Oleg,

Thanks for the response. This error is limited to one of the links from every page of our website.

I mean the below link has been repeated across all pages of our website which is been returning as 403 forbidden technically.

https://d2jbzoiok12mw2.cloudfront.net/wp-json/oembed/1.0/embed?url

Will these hurt or we can ignore?

Hi Oleg,

Thanks for the response. Unfortunately our child theme has no header and footer files. And it is not located in the parent theme's header or footer files as far as I can tell.

Is there any other solution for this?

Thanks Jewel,

So we stick on this and get back to you for any other clarifications.

Our website CMS is wordpress. Due to the Genesis Framework; below 4 phrases tuned into h2 tags:

Skip links, Header Right, Main navigation and Footer.

How to remove these?

I think it's Okay to go with as I noticed many are practising same from our industry. And I feel like "brand & keyword" is not going to hurt; if so it must be hurting all the pages of website being with same suffix across all page titles. I think Topic name is going to play key role which we possibly do not have duplicate content issues. Our new sub directory is a help guide and I am planning to add "help" and choose one of the below format.

Topic | help - vertigo tile

Topic | vertigo tiles help

Topic | vertigo tiles - help

Hi Jewel,

Thanks for such descriptive answer which explains a lot. Rather than worrying about getting penalised; I would like to make sure which way of using brand and main keyword across these page titles fetch in SEO. Actually our sub-directory is all about help guides. So I decided to go with our brand name and keyword as per you suggestion with high confidence levels. Again I need to add "help" to this...So I am now in finding out the best natural looking out of below:

Topic | help - vertigo tile

Topic | vertigo tiles help

Topic | vertigo tiles - help

Hi Jewel,

Our website is wordpress and yes it auto generates our company name and main keyword to rear of the every page title. This is good because we do have targetiitng keywords and brand on all pages.

Our sub-directory is a different CMS. It's been hosted independently with own design. This will be even auto generated. My doubt is whether repeating same "company name and keyword" in all page titles of this sub-directory good or bad? Will this be kind of duplicate look for Google? Or it'll help us in the keyword scenario?

Thanks

Hi all,

We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles".

Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO?

Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase?

Thanks,

It seems you didn't get my question. There will be no duplicate content in pages. All I am discussing is about how to optimise sub-domains pages with "keyword" and "brand" at page titles. Generally we have given "brand & keyword" in all pages of website. Can we do same for pages of sub-domains? Is so many pages added with "brand & keyword" helps or kills in ranking?

Hi Moz communtity,

Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains?

Thanks