Dont spam your nav bar with keywords. Use about us, contact us and home as your nav links because users are used to seeing them. To add descriptive tags to your links use the title attribute on your href links
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Best posts made by waqid
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RE: Do links in the nav bar help SEO?posted in Intermediate & Advanced SEO
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RE: Any way around buying hosting for an old domain to 301 redirect to a new domain?posted in Technical SEO
I think I disagree as moving site A's hosting to a new ip causes a drop in rankings.
Never heard about this before. I think this is not true, i have chagned IP's in the past without any consequences.
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RE: SEO for luxury brands!?posted in On-Page Optimization
You need to find a new approach in discussing website usability for the user + search engines. Set realistic expectations (as stated above) and do the best you can. I would continue impressing the need for a better website design which includes more content and functionality. Give them some examples. Pull some competitor data, show them other sites. If these are publicly held companies you might be able to find some great information or press releases on how companies are fairing with internet marketing.
Regardless, you can get that website to rank well for specific keywords by building more high quality links than the competition. Ive seen it work numerous times. Without allot of content you simply are not going to be able to target long tail keywords or less competitive keywords.
You can also build a blog for them and drive traffic there.