It's my pleasure! It sounds like you are asking some really good questions of yourself, and being observant! That's definitely a great start. I'd say a podiatrist has some pretty excellent leeway in presentation, particularly if you are serving a great many athletes who want to meet health goals. I'd suggest coming up with some personae for your main customer "types" to get a sense of where that might take your content. And good for you for blogging!
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If it turns out that most of your colleagues are being somewhat stuffy in their presentation of foot health management, you, with your pleasant personality, might have a chance to set your brand apart by presenting your practice as one where you are personally ready to help patients meet their physical fitness goals, with happy feet instead of tired dogs.
