The fusion of the Web and the Activity of your online audience equals Webtivity. We understood when our company was founded in 1999 that people were going to the Internet to do something. The Internet is an active place where potential customers go to learn about you and ultimately make a purchasing decision. Back then it was pretty simple: build a website and people will come. These days the Internet is full of noise and competitors. As such our approach has had to increase in size and complexity, but the basic notion is still there: people are going to the Internet to do something and ultimately make a purchasing decision. That's why you must make sure you stand above your competitors.