Thank you for the encouragement, Rob. I am really glad I posted this question, and I think I just have to chalk it up to "this is odd"
I have checked my site out at Google webmaster tools, and also at Bing's webmaster tools - and with SEO quake -- I do read a lot.
I can get traffic -- I see my own searches show up. But most days it is zero, other than that -- yesterday there were three other search visits, and I am pretty sure at least one was in response to this question.
It seems as though it's just "bad luck" -- my content needs to be better -- it isn't that bad, I don't think : )
I thought to as this question mostly to see if there weren't some glaring thing I missed about SEO -- but I think, in the end, that I do need to keep plugging away...
Thank you!!