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My client currently has two websites to promote their art galleries in different parts of the country. They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform. They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com). I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit. Thoughts?

My client has a coworking space in London, but shares its name with a recruitment company also in London. When searching for my client's brand name, they don't appear anywhere on the first page as this recruitment company dominates. How can I rank prominently for my brand term if there is someone else in these top spots who isn't a direct competitor (in the typical sense)? Thank you!

My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!

Hello - Wondered if I could get people's thoughts. We/I have started working on a client's website to improve everything - a general overhaul across SEO, on-page optimisation etc. I'm relatively new to this although picking things up and learning on the job which is great, and Moz is so helpful! So far we have conducted a review of the website, created a large list of keywords and analysed these, started overhauling the copy and adding the new keywords within this, have plans to overhaul the other elements of the site (headings, tags etc) and improve the design, functionality and customer journey through the website. My question is: where do I go from here in terms of keywords and SEO? Is it a case of plugging in the keywords we've researched, watch how they perform, and then switch things up with different keywords if they aren't performing as well as we expected? Is it really a lot of trial and error or is there an exact science behind it that I'm missing? I just feel a little as though we've pulled these keywords out of thin-air to a degree, and are adding them into our copy because the numbers on Moz show they should perform well, and they are what we are trying to promote on the website. But I don't know if this is right?! Perhaps I'm over-thinking it...