Questions created by willheadlondon
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Good sources of information for product page SEO from a manufacturers perspective
I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information. Retailers, however, aren't so ok. Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc. I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights? Thanks in advance
On-Page Optimization | | willheadlondon1