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Great advice. What if a retailer is unwilling to rewrite the content, and the manufacturer doesn't want to invest resource in doing the same thing. The reality is that retailers often call the shots and manufacturers need to balance the needs of many retailers.

Do you see there being other successful avenues of focus, such as supporting the retailer in getting product reviews. Or do you feel that copy and imagery is the 'be all and end all' when it comes to on page SEO for product pages?

Really keen to hear views on this.

Very helpful, Patrick. I will check it all out!

I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information.

Retailers, however, aren't so ok.

Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc.

I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights?

Thanks in advance

I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information.

Retailers, however, aren't so ok.

Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc.

I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights?

Thanks in advance