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Hi everyone,

We recently pushed a new version of our site (winefolly.com), which is completely AMP native on WordPress (using the official AMP for WordPress plugin). As part of the update, we also switched over to https. In hindsight we probably should have pushed the AMP version and HTTPS changes in separate updates.

As a result of the update, the traffic in GA has dropped significantly despite the tracking code being added properly. I'm also having a hard time getting the previous views in GA working properly.

The three views are:

• Sitewide (shop.winefolly.com and winefolly.com)
• Content only (winefolly.com)
• Shop only (shop.winefolly.com)

The sitewide view seems to be working, though it's hard to know for sure, as the traffic seems pretty low (like 10 users at any given time) and I think that it's more that it's just picking up the shop traffic.

The content only view shows maybe one or two users and often none at all. I tried a bunch of different filters to only track to the main sites content views, but in one instance the filter would work, then half an hour later it would revert to no traffic. The filter is set to custom > exclude > request uri with the following regex pattern:

^shop.winefolly.com$|^checkout.shopify.com$|/products/.|/account/.|/checkout/.|/collections/.|./orders/.|/cart|/account|/pages/.|/poll/.|/?mc_cid=.|/profile?.|/?u=.|/webstore/.

Testing the filter it strips out anything not related to the main sites content, but when I save the filter and view the updated results, the changes aren't reflected. I did read that there is a delay in the filters being applied and only a subset of the available data is used, but I just want to be sure I'm adding the filters correctly.

I also tried setting the filter to predefined, exclude host equal to shop.winefolly.com, but that didn't work either.

The shop view seems to be working, but the tracking code is added via Shopify, so it makes sense that it would continue working as before.

The first thing I noticed when I checked the views is that they were still set to http, so I updated the urls to https. I then checked the GA tracking code (which is added as a json object in the Analytics setting in the WordPress plugin. Unfortunately, while GA seems to be recording traffic, none of the GA validators seem to pickup the AMP tracking code (adding using the amp-analytics tag), despite the json being confirmed as valid by the plugin.

This morning I decided to try a different approach and add the tracking code via Googles Tag Manager, as well as adding the new https domain to the Google Search Console, but alas no change.

I spent the whole day yesterday reading every post I could on the topic, but was not able to find any a solution, so I'm really hoping someone on Moz will be able to shed some light as to what I'm doing wrong.

Any suggestions or input would be very much appreciated.

Cheers,
Chris (on behalf of WineFolly.com)

The social media traffic is from our subscriber base (and anyone they share to) and the rest is from google keyword traffic.

Mostly all wine people, all organic adoption.

Hopefully these people subscribed to something they wanted to see, good idea though!

Do you think I have too much header? Or maybe the initial picture takes up too much space? Or are you referring to the sidebar?

The related post plugin is installed at the bottom. Do you think it should be moved up higher? Or put in the sidebar maybe?

I can see the value of adding some internal linking higher in the text body maybe to related posts.

I launched at the beginning of the year and get about 7k uniques a month with about 50 or so unique pages. (Just in case sample size is maybe an issue?)

Anyhow, here is an example page, it has about 1200 uniques and a bounce rate of 90%

http://winefolly.com/update/calories-in-wine/

Any ideas why? A lot of traffic comes from social media right when the post comes out, maybe they are looking and leaving?

They are pretty specific and I'd hate to mislead people into content that isn't the same. Would I have to worry about google thinking I'm trying to cloak the content?

Now I have a bunch of links that are dead. (45 to be exact) What should I do? Rebuild the links, 301 redirect them to the homepage, 410 them?

I didn't get a lot of external traffic from the links (maybe ~500 uniques/mo). Of that traffic, most of the users would bounce, my SEO wasn't very good so the content they received wasn't as relevant as it could have been. I'm not really worried about losing the traffic, but rather minimizing any penalty from google.

Now I have a bunch of links that are dead. (45 to be exact) What should I do? Rebuild the links, 301 redirect them to the homepage, 410 them?

I didn't get a lot of external traffic from the links (maybe ~500 uniques/mo). Of that traffic, most of the users would bounce, my SEO wasn't very good so the content they received wasn't as relevant as it could have been. I'm not really worried about losing the traffic, but rather minimizing any penalty from google.