Questions created by WorldText
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When Penguins Attack...
I'm hoping for a couple of second opinions of my conclusions here before I shoot 60% of our link profile in the head...
Reporting & Analytics | | WorldText
a) I've not needed to deal with an angry Penguin before,
b) it's not as black and white as most of the blog posts seem to find. Domain is www.world-text.com The Penguin Google Says... ● We have no unnatural links warning in WMT
● We have dropped out of the top 50 for all keywords except three. Those three are a couple of pages down.
● We still own page 1 for a brand search (World Text), though we lost the bottom result.
● Overall traffic down 25%, organic down 50%, SERPs impressions down 50-70% I'd love to know where the remaining organic Google traffic is coming from as we currently rank for nothing (useful anyway); the analytics doesn't show the usual off a cliff to nothing, more a few quiet weeks. Several other players in the sector appear to have been obliterated too - searches on several keywords are a total mess with total unknowns and spam showing up on page 1 SERPs. Adwords traffic is up markedly which I put down to the mess that is SERPs Our adwords are nicely optimised and our top keywords are hitting quality scores of >=8, mostly 9 or 10. Why did the Penguin Peck?... Simple. Opensiteexplorer should make it blindingly obvious what the issue is. We have a horrible link profile that I have been muttering about for 18 months or more. ● Long before I joined seems they got a 5,000 search friendly directory submissions package or equivalent
● Sadly not a single one of them was from the long obsolete SEOMoz directories list, or worth keeping.
● Every single last one of them has identical anchor text and description. Still, makes for easy analysis.
● The anchor text used isn't likely to be searched often
"World-Text.com Text Messaging Services"
● 3 of 4 originally submitted sites/directories have since expired, removed links etc Findings 740 judged bad domains:
All the identical anchor text SEO directories
a couple of others picked out as unwanted
the domains serving malware Only 235 class Cs in these
144 have 0-2 indexed pages - not useful for a directory! 500 judged maybe:
No links found even though in WMT (a lot of these)
down, suspended etc (a lot of these too)
parked
links that are less than ideal but not identically anchored spam.
(for instance someone who had linked to us has had their site scraped and dropped on dozen or more forums including our link) another pass of these in a week or so, just in case some come back to life... 400 judged good (well harmless):
Natural links
real directories
all the assorted alexa like scrapers, domain valuation junk etc. Executing Penguins and other vermin... Apparently pretending to know nothing doesn't help, so... ● Disavow the three discovered sites serving malware
● Remove where possible every last one of the SEO directory entries avoiding any extorted payment. Track contacts and responses.
● Disavow the rest {Reconsideration request} I KNOW this is for manual penalties, and we don't have one, BUT I've seen countless sources suggesting reconsideration for Penguin. Really? Anyway that was far longer than intended, so thanks for making it this far! I look forward to comments!0 -
Bing Ads Quality Score
Hi Mozzers, We've just imported (around two weeks ago) our Adwords into Bing and are just evaluating it. Pretty much across the board, but especially our best performing Ad Groups are showing up with abysmal quality scores. Case in point: our best ad group has mostly 10s, two 9s and one 7 in Adwords, yet nothing over 3 in Bing. Specifically landing page relevance is rated poor, keyword relevance and landing page experience as "no problem". So, what specifically is Bing looking for on landing page relevance that's dramatically different to Adwords? The Bing help references a blog post of 2 years ago suggesting increasing keyword count - yet the pages do well in organic search and adding more keywords to the copy will start to look artificial and stuffed, so I'm very reluctant to start there! Any pointers?
Paid Search Marketing | | WorldText0 -
Moz login token, time to live...
Suspect it's just a wrinkle as a result of the change from seomoz to moz, but on seomoz the remember me checkbox had a time to live of a few weeks, possibly a month, which was excellent. Since the great rebranding and migration (which is excellent by the way), time to live from ticking remember me is in the order of a couple of hours, which is pretty annoying. Any chance the web folks could bump it up a little, better yet put it back to 30 days? 🙂
Product Support | | WorldText4 -
Joined yesterday, today crawl errors (incorrectly) shows as zero...
Hi. We set up our SEOMoz account yesterday, and the initial crawl showed up a number of errors and warnings which we were in the process of looking at and resolving. I log into SEOMoz today and it's showing 0 errors, Pages Crawled: 0 | Limit: 10,000 Last Crawl Completed: Nov. 27th, 2012 Next Crawl Starts: Dec. 4th, 2012errors, warnings and notices show as 0, and the issues found yesterday show only in the change indicators.There's no way of getting to the results seen yesterday other than waiting a week?We were hoping to continue working through the found issues!
Moz Pro | | WorldText0