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A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term? Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'? The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?

What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value? There will be a new subject, new pages, new structure...