Welcome to the Q&A Forum

Hi Dan,

I understand the difference between the searches.

I wonder whether it is possible to check if a visitor that uses a branded search term did visit the site earlier with another search term.

A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term?

Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'?

The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?

Thanks Tom for your answer. I understand that it will have a negative affect. I just look for real-life cases from people who did a similar change of topic/subject.

We used to have a website on a topic that is not in our field of interest anymore. The name can be the same (not much branded traffic) so we thought it might give a new website a bit of a start with some links.

What will happen with the value of links when a website subject is changing? Will all value be lost or will it keep certain value?

There will be a new subject, new pages, new structure...