I find the whole tripadvisor SERP thing highly annoying as an SEO and a search engine user, I don't know what Google are thinking of with their allowing Tripadvisor to be 1,2,3 and even sometimes 4 and more on the SERPS like this, it is NOT what the user wants, nor the hotel. They need to spend time simply on a Tripadvisor update! How much of online search is travel/hotel/restaurant/attraction related? Must be immense.

I want to see Panda,Venice, Pengiun, Tripadvisor....