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Hi @DigitalProgress ,

If the current URLs are performing well in terms of traffic and rankings, it's generally better to leave them as they are. Changing permalinks can cause a temporary drop in traffic unless proper 301 redirects are implemented for every affected page.

If the URLs are truly problematic (e.g., causing issues with SEO or user experience), ensure you map out redirects carefully to minimise the impact. Ultimately, if the structure works and there's no major issue, sticking with it might be the safer option.

Performance Metrics are not limited to campaigns; they can also be available in other contexts, such as ad groups, individual ads, or account-level dashboards, depending on the platform you're using. However, the exact availability of performance data can vary by platform or tool.

For example, in Google Ads, detailed performance metrics are available not just for campaigns but also at the ad group and ad level. Similarly, tools like Facebook Ads Manager provide metrics for campaigns, ad sets, and individual ads.