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I run e-commerce site. You shouldn't worry as all e-commerce the same. Just be careful not to have spammy links and only have links that are relevant to your website.

The second link for me shows over 200 items correct? Each items I can see 3 links attacted. 1 on the image, 1 on the View button and 1 on the item Title. So there is close if not over 600 links in iteself. Then factor in your head and footer links, plus your filter links. You close to 700.

Hi mate.

It looks like its just code that's been tabbed inline so its easier to read. Wouldn't worry about it.

I'd say Dean has it pretty much spot on.

Yes it will. Had to re-write a few items myself and any little change will make a new URL.

301 it is best.

Thanks.

Some great points. The whole SEO/Usability issue has no way around it as ultimately the item they want is not available so they will be disappointed finding a lovely message saying out of stock or if they are sent to an alternatives page.

What advise would you give?

I am thinking, if possible, 301 to a category page but somehow put a message on screen saying what is happening.

Maybe "Very sorry but the item you are looking for is out of stock. We have redirected you to our t-shirts category so you can browse for an alternative. Please use discount code FREESHIP and enjoy some free shipping on us"

Then at least you tell them whats happened and a little "sorry" incentive with the free shipping.

Defo wait mate. Bit early yet I think. I am sure ours took at least 3 months to start picking some up.

I would say it depends on where the text is found.

If you have 108 highly relevant, high ranking websites displaying that text you'd be fine. But if 100 of them come from spammy sites, blog comments and directories I'd be wary.

Same with all things, if its genuine backlinking you'll be ok but if there is 108 backlinks created in 1-2 days, then you'll look spammy.

Spread it out and try get those links on relevant websites.

More experienced SEO'ers may advise better though.

Hi,

I have a huge budget for adwords but I only seem to be using about 1/10 of it daily.

How to I go about using more budget but also keeping my conversion costs and % around the same?

And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign?

Any tips on maximising budget and increasing conversions would be great.

Thanks

I might as well as we bank with them for business!

I would say it would be pretty important to include that word London on the page content. It will help regionalise your page with Google, more SEO'ers might be able to say if this is true.

But I would defo have your targeted jeyword phrase within the page info, why wouldn't you want to?

2. Are you talking about your own blog or using different peoples blogs?

If you mean your own blog, link value will get worse the more links you put on it, but I use my own blog to give my customers something interesting to read, something they will share with others and the links on page are used to navigate to my website, rather than gain some juice from them.

If you mean other peoples blogs, then all depends on the content and their domain value. Sure 2 blogs a week is great but you'd be better getting 1 blog a month on a high ranking, content relative blog than getting 2 blogs a week on low ranking, totally irrelevant content blog.

So my advice would be to do 3 things.

1. Put London in your page content.
2. Create your own blog
3. Use other, relevant, high ranking blogs to gain backlinks from, using unique content on every blog, with maybe no more than 1-2 links within a blog piece.

There is more to SEO than blog articles in my eyes. Social media is taking over the world, Twitter and Facebook provide huge audience potential for very little effort. Maximise that social gateway first is my view. What do others think?

Hi.

I have a few questions regarding Adwords set up. I typically follow a highly targeted model with Ad Groups consisting of a few ads and keywords.

I have a client who offers multiple services across multiple towns/cities/counties but what I want to know is the best way to structure this at campaign level.

Say they offer carpet cleaning, window cleaning and car cleaning. In cities London, Birmingham and Leeds.

Now when setting the campaign up, would I be better served to set up a Campaign at:

City Level. Eg London location settings, london keywords, london in Ad copy.

Service Level. London, Leeds & Birmingham in location setting. Ad Groups for each city with Ads aimed at each city/keywords.

Or City & Service level. Eg. London location settings. London Car Cleaning. The Ad Group, Ads, Keywords.

What is the best structure to use?

I see location as important but if I restrict settings to 1 city, am I doing myself out of some searches from regions on the border of London that might be interested in the service?

I want Ads, Keywords to be highly targeted but the best way to play it.

Thanks