thanks for your responses. the press release hasn't been submitted to a pr website. i have emailed indivual sites/blogs and newspapers to see if they will publish the charity night we did.

so it is all real news of an event that actually happened.

cheers

Hi,

We recently held a charity night in store. And had a few local celebs turn up etc...

We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site.

My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok?

We will be sending approx 20 of these out, some going online and some not.

So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics.

Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs?

Cheers

If you must use Analytics, I would drill down to the source of referral within analytics. This will give you the URL, page, or whatever. I think you can also drill down to the referring IP etc...

You need to log were they come from through them. Export your results every month and see a pattern.

If you get 500 referrals from website B's IP or URL, then its a sure way of knowing they are throwing people at you.

But Mats answer is best, will give you times, not just dates and will also give you more detailed info.