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I didn't know where to look, maybe someone can point me in the right direction. Are there any resources on seomoz.org for finding seo firms that will handle outsource work?

I have a health insurance lead gen domain. One of the keywords I want to rank for are "student health insurance". If I have a related keyword like "aetna student health insurance", is it better to include that keyword and backlinks with that anchor text to my "student health insurance" page or do a separate page for that keyword?