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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

zach-edelstein

@zach-edelstein

Joined Last Online Location Philadelphia, PA

Job Title: SEO Director

Company: Moz

Favorite Topics
Content Strategy, Technical SEO, Artificial Intelligence, Copywriting, Digital PR, Social Media, PPC

Favorite Thing about SEO
Helping a business grow by being creative and data-driven. SEO is a team sport, so I enjoy the opportunity to make connections and collaborate with teammates across an entire organization.

Q&A Reputation

111

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Blog Posts

Blog Posts

How Will SGE Impact Your Organic Traffic?

12/12/2023

Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.

What Is Bounce Rate, and Does It Matter in 2023?

10/23/2023

Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website's engagement.

6 Ways ChatGPT Can Improve Your SEO

7/24/2023

From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.

Build an SEO Report in Seconds with Domain Overview

6/15/2023

One of the most time-consuming SEO tasks is gathering all of your key metrics in one place. When assessing a website's SEO performance, numerous data points come into play, including prominent keyword rankings, Domain Authority, and link metrics. This blog post gives you an inside view of how to use Moz's latest tool, Domain Overview, to evaluate the SEO performance of a client website or a competitor without investing a significant amount of time.

How to Create an SEO Strategy [Plus Free Tools & Templates]

4/18/2023

Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.