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You should put the rel=canonical tag on the index page of your site. It could either be the index.html (or any extension), or if it is a cms, whatever home page you specify from within it. The rel=canonical tag will specify any of the pages to register as the mysite.com (or mysite.com/) if you specify it. This should solve your duplicate content issue.

Yes, but a lot of the topics discussed are still key concepts. The fundamentals of SEO haven't really changed, just the means of achieving optimization has. On Page SEO is still extremely important along with the creation of quality content, and quality links. Even though the book is dated, you can still learn a lot from it.

The industry is also constantly changing, which is why, in my second response, I recommended to subscribe to some of the prominent SEO Blogs' RSS Feeds.

If the website is relatively new, you may have to wait until then next LinkScape Index Update. My website, ProTech Internet Group, took 6 months to show up on the open site explorer.

Hello,

I may be able to help you with this. If you think this down as simple advertizing, what do you think of as a brand? Wal-Mart?, Coca-Cola? GE?, those are all branded keywords. Now this doesn't always work for just the company name, think of the iPhone, the iPhone is a branded keyword that apple has. xBox with Microsoft, and PlayStation with Sony are another two branded keywords outside of the company name.

When you think of it in that perspective, Blue Widget and Blue Widget Company are both branded keywords, but if BlueWidget.com sold a patented widget (royal blue sprocket?)

As far as anchor text goes, don't go overboard with keywords within them, make them natural. For example, if you listed your patented widget, don't make the anchor text "Royal Blue Sprocket by bluewidget.com" this could be flagged as keyword stuffed anchor tag, and you could be penalized for it. If your pushing the brand, just put the name of the widget "royal blue sprocket"

I hope this helps

I actually just looked at the same problem yesterday. I personally used feedburner. It is a google product first off, which just makes things simpler. Personally, I am a big fan of Google Reader, so it has really easy integration of these things. As far as a plugin, I used FeedBurner FeedSmith to plugin to my website.

Hey sorry for the late reply, I just got the email an hour ago saying that you got the website. Overall the theme doesn't look bad, It looks well documented and has good support. My experience with these more advanced looking themeforest themes, however, is that they sometimes require a certain learning curve to set up. I do not know how hard it is to set up, of course, because I haven't used it, but just be aware.

This theme also uses and alternate version of the DSIDXpress plugin, now it uses the plugin that I recommend, but be aware that this "custom" plugin won't have any support from Zillow if anything doesn't work right.

This is just some food for thought, I've set up a lot of WordPress sites, some from theme forest, a lot from the StudioPress genesis framework, and themes from another dozen different sites.

Let me know if you need help with anyhting else

Zach Russell

On a second thought, there are other venues you may want to look into as well. I love SEOmoz, it is one of my favorite websites of all time (user friendliness) and has one of the most active online communities i've ever seen. There are however, other websites that provide great information on SEO, I personally subscribe to 20-30 feeds on web design and SEO that gives me constant fresh content to look through and learn more SEO. The YouMoz Blog, and the SEOmoz blog are two of my favorite subscriptions, but there are at least another half dozen solid blogs you could use.

Michelle,

I agree with Alan, if your confused with the Rel=cannonical tag, I recommend your read the SEOmoz beginners guide to seo. More specifically this page: http://www.seomoz.org/beginners-guide-to-seo/search-engine-tools-and-services, the whole book/guide goes through a lot of best practices, and even advanced SEOs can kind of use this guide as a "bible"

Hope this helps

I agree,

Your best bet is to find unique quality links from websites, preferably related to your industry, that can give you quality links to yourself. As a rule of thumb, you want to stay away from paid links, however, because you don't want to get penalized for paid links.

Hakim,

Definitely a unique issue your having. When you are using any of the WordPress SEO Plugins (I use WordPress SEO by Yoast). Within Yoast go to permalinks=>Redirect attachment URL's to parent post URL.
 and check that box.

What this will do is redirect any SEO value that is passed to the image (or other attachment) and redirect it to the original post/page that it was on. It should also work the same way with your logo.

Zach Russell

Try some websites that revolve around your community. If you have an authoritive community blog, or something like that, I highly recommend it.