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@sarahwalsh It sounds like you've put in a lot of effort into your SEO strategy, but despite that, you're still struggling to rank for your target keyword "SEO Agency Cardiff." Here are a few suggestions that might help you identify areas where your agency could improve:

• Update Favicon
• Add Proper Schema ( Refer - https://moz.com/learn/seo/schema-structured-data)
• Get some backlinks from Local Business Sites
• Publish Content on relevant sites

and Boom

That's it.

@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:

Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.

In Moz, focusing on a few key reports per channel can help you efficiently identify opportunities and threats, as well as guide your actions effectively. Here are 3-4 reports you should consider:

• Keyword Rankings Report: This report will give you insights into how your website is ranking for specific keywords in search engine results. Identify high-value keywords where your website is ranking well and look for opportunities to improve rankings for keywords that are relevant to your target audience but are currently underperforming.

• Site Crawl Report: The site crawl report provides information about the health of your website from a technical SEO perspective. Look for issues such as broken links, duplicate content, and crawl errors that could be impacting your website's performance in search engines. Addressing these issues can help improve your website's visibility and user experience.

• Link Analysis Report: Backlinks are an important factor in SEO, so it's essential to monitor your website's link profile. Use the link analysis report to identify opportunities to acquire high-quality backlinks from authoritative websites in your industry. Additionally, look for any toxic or low-quality backlinks that could be harming your website's SEO performance and take steps to disavow or remove them.

• On-Page Optimization Report: This report provides insights into how well your website's pages are optimized for specific target keywords. Review the on-page optimization recommendations and prioritize optimizing pages that have the potential to drive significant traffic or conversions. Focus on elements such as title tags, meta descriptions, headers, and content quality to improve your website's relevance and visibility in search results.

By focusing on these key reports in Moz, you can gain valuable insights into your website's performance across different channels and identify actionable opportunities to improve your SEO strategy.