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So if it is a standard wordpress page  would the issue likely to be with the wordpress code - or my on-page content?

I'm looking at a bunch of long tail low traffic keywords that aren't difficult to rank for. As I was idly doing a boring task my mind wandered and I thought....

Why don't I ask lots of questions about these keywords on sites such as Moz, Quora, Reddit etc where the high DA will get them to rank for the search term?  The results on a SEO site or Q&A site won't be relevant and so I'd starve my competitors of some of their leads.

Of course I'm not sure the effort would be worth it but would it work? (and no, none of my long tail keywords are included in this post)

It looks to me that

• the only use of Orlando Vacation Rentals is in the Title
• No use in body
• No H2
• No use in image ALT tags
• only 320 words - possibly too short for something this competitive...

I'm rubbish at reading html but there are probably a few more where those came from.

Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.

Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better

I really like that point about the quick sales funnel.

We we tried using the idea of leads  but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.

Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.

Interestingly it's made me consider what the point of our website is.  The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.

Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....

I'd create a page (or pages) for cancer compensation. That directly targets one particular market and you can rank well for that. On the other pages only a subset of people will be interested in Cancer compensation and so give them a paragraph. Sharing the link juice will help rank for cancer compensation and not irritate the people who will NOT find cancer compensation helpful

Finally - repurpose the content into a resource page and/or pdf which will give you more bites at the cherry and something that is more shareable on social media.

If it is a key word that I really want to rank for I tend to produce 5-10 1000 to 5000 word articles that are valuable and original content. Normally I find the networked effect of these clusters of pages dominates the ranking - but I do B2B so the cost/reward calculations may be different

I'd always though that CTR would increase with SERPS position but my data doesn't really seem to show that.

I used google analytics/acquisition/SEO/Queries  and looked at the top 1800 queries. Then I filtered those with a CTR of 0 and for branded keywords.

The result was as shown - a big glob with no real pattern other than a long tail of keywords with a 100% CTR

Does this tell me anything useful or am I just wasting my time?

Its probably worth stating that only 12 of my keywords had over 1000 impressions and none over 10,000 (all in top 10 though) - but thats a function of my industry sector

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I got am 803 error this week on the Moz crawl for one of my pages. The page loads normally in the browser. We use cloudflare.

Is there anything that I should do or do I wait a week and hope it disappears?

803 Incomplete HTTP response received

Your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. This typically occurs when misconfigured back-end software responds with a status line and headers but immediately closes the connection without sending any response data.

As our Contact Us page title was a little short I added in sales@example.com

So "Contact us : Sales@example.com"

We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us

Is it worth experimenting with further or a waste of time?

Hi John,

I would have the main page for - hodgkins leukemia - with all the relevant medical type information at the top. The down at the bottom a paragraph on cancer compensation.

I do something similar for my pages. I have a general description at the top. Next section is what we stock, then product spec (to grab people who know what they want)

Then applications - to keep key types of engineers engaged, then features and benefits to convert; then factory delivery to cover off another subset, then certification, then some more technical stuff. In a way it's not a logical order - but it looks at out buyer personas and then looks after the most important segment, then the second priority etc.

The separate sections then often link to a page that then addresses the issue in question more fully.

You're a slightly different market so the order and structuring will be different depending on behaviour but you get the idea.

Then take all these small paragraphs on the specific cancer pages and link them back to a full page worth of cancer compensation treatment.

It depends on what you will be doing.  If the new role is more demanding and challenging than the old one - go for it. Titles are corporate fluff and shouldn't define who you are and your sense of self worth (they probably do though. Just like they impact me )

Will you learn and grow in the new position or is it an intellectual and emotional dead end? Whichever, you've got a job at the moment and don't need this one. So push back and ask for a second meeting to discuss and understand.

You our can then use that meeting to understand the role being offered and upsell I to the head if digital if  here istheopportunity.

EDIT - can't edit or correct typos in iPad. Sorry.

Totally agree - if it isn't fun to write it's usually shit to read

For us there are two factors - the product keywords that bring in the leads and new customers. and the interesting articles that keep our existing customer base engaged. I like the Venn diagram approach and can see how it will help with both

I think the question you need to ask is "Would my ideal customer bookmark this page because it will help them time and time again?"

Google is fairly clear that it doesn't like low quality pages so this is really the test of what you have to do. I have exactly the same issue - and it's every day I try and add a few more bits to my resource page. That way in a month it will be ok, in 6 months it will be great and in a year it will be totally amazing

Hi Alex,

I've some trepidation about going up against whiteboard Friday but my experience is that it is possible for less competitive keywords. I do inhouse SEO for a company in an industrial B2B market. To a large extent there are few link building opportunities and most of the ones there are on directory sites. There are no blogs and social media is non-existent.

So we target about a 100 keywords that have a moz difficulty of between 17 and 25%. They probably have about 50 - 200 global exact searches a month on Google. A single converting enquiry can lead to $200,000 in sales.

So given that we, and all our competitors, have little support from link building, the battle is all about onpage optimisation. Out of maybe 100 global competitors about 20 have a web presence that is more than trivial. Of these there are 3 companies (including mine) that dominate search rankings (98% of 1-3 positions of the keywords we target are held by one of these 3).

Page and Domain authorities are in the low thirties and many product pages have a PA of 1. Life to a large extent consists in identifying new non obvious keywords for link bait articles that then drive traffic to product pages, and also in taking existing keywords and breaking them apart into more exact matches.

Generally I find that what happens with a new website is that I start off with several category pages that rank for a number of main keywords. As the site develops and we look to increase rankings you tend to build specialist pages that then overtake the main category pages. So here is an example of what you see in Moz

In this case we were optimising for a type of steel called S690QL1. To start with it ranked in SERPS on the page for High yield steel. As we optimised the site further we saw the page S690QL replace the high yield steel page in rankings (on june 20th). Then on August 29th S690QL1 then replace the S690QL page and it now looks to be at number 3.

So you should be able to see something similar in your "analyse a keyword" on moz pro.

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We struggle link building because engineering sector has few blogs and is much more traditional than many industries.

I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it.

1. Search LinkedIn for "content marketing" or similar
2. Refine by Industry etc
3. Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector
4. Then.....

For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure.

How can I parlay this into getting a link back as well?

What else can I do to make it more effective?

Cheers

Denis

LOL. Sounds like an opportunity for an upsell to me

I'd look for some variants where the home page does rank 1 and say "well, here's something we managed to arrange for you....."

It sounds like part of the reason for your question is frustration and uncertainty about what to do next. I often feel exactly the same.

So you may want to read this post which helps you work out where to start and puts the issues with disavowing well down the line

http://savvypanda.com/blog/guide-how-to-use-google-disavow-tool.html

In a nutshell

• Use google webmaster tools to figure out where most of the links are coming from
• Work down the list in order and email the websites to ask them them to remove the links
• Once you hit diminishing returns start using the disavow tool.

This is a good approach as it makes the problem manageable and you can then be systematic about moving forward. If it's like everything else I've ever done - 20% of the sites will be responsible for 80% of the links and at least some of them will be nice and take stuff down. That will give you a nice morale boost when they do it, and then another one when you get some rankings benefits.

And then you will be over the hump and  it will just be another task you have to undertake

Hope that this helps

Denis

I had a look on  Google Adwords keyword planner.  There has been a huge increase in the number of searches for 'student debt relief' over the last two year.  From 260 to 1400 per month (in June & July).

Given the volatility are you just looking at some seasonality as people focus on holidays?