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Questions created by Zippy-Bungle
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Why would page views per visitor suddenly increase?
My website traffic is growing by about 1% a week. It has a fairly stable page views/visitor of about 1.69. There's normally very little variability in this As we sell an industrial product. Today page views jumped by 50% and so did page views/visitor but visitor numbers stayed the same. I dont have a useful hypothesis to explain this. Analytics shows me that the traffic source, country of origin and pages viewed are pretty much the same as normal. There's been no substantive change to the site (today we changed the text in a widget to link to a new page - and no one visited it). It doesn't look like 1 person has gone through the whole site as that would skew the distribution of page views by country So why would user behavour suddenly change? I'll look at it for the rest of the week but in 7 years of looking after this website I haven't seen anything like this before.
Reporting & Analytics | | Zippy-Bungle0 -
Non-Unicode Fonts and SEO
For some reason we've translated part of our website into Burmese. The most common font in use in Myanmar (Burma) is called Zawgyi and is non-unicode. Which means that if you look at it in Chrome you get a bunch of squares. That's not a problem because firefox provides support and 9x% of Burmese use firefox. So two questions Will we get penalised for using non-unicode font? Can google understand the pages and will we rank? It's worth mentioning that this is 0.001% or less of our traffic and an experiment (and market research) to find out a bit about that market than having much real BL impact
International SEO | | Zippy-Bungle0 -
Website Domains, Geographical targeting and Duplicate Content
My colleagues in Holland have 2 websites. I've copied and pasted their question - my comments are at the bottom "www.ancoferwaldram.nl with NL, EN and FR language www.ancoferwaldram.com with only EN language The EN versions Google sees as “duplicate content” so we have to get rid of that. I think we better use 1 website: www.ancoferwaldram.com with NL, EN, FR and maybe other languages and deactivate www.ancoferwaldram.nl Or keep the www.ancoferwaldram.nl with only the NL language? Or keep the www.ancoferwaldram.nl with direct links to www.ancoferwaldram.com and no content?" The focus is to get the site to rank in Non-eu countries for export. So given the .nl has higher DA (though only about 15) would it be better to have seperate .fr, .be, .com sites for specific languages and geo targeting. Or would it be better to keep everything on the same site? If so which domain? i assume that the duplicate content can be resolved by stating which is the canonical version, once the domain strategy is resolved welcome any thoughts here. 🙂
International SEO | | Zippy-Bungle0 -
Can you use schema markup to do this?
We sell steel plates. They come in a number of different grades and then in a variety of sizes. Generally we have a page for each unique grade. What I want to do is to use schema to enhance the rich snippet in SERPS to say something like width: 2 - 3.5m length 6 - 14m thickness 6 - 300mm Phosphorous: 0.005% Sulphur 0.005% is this possible using schema? would I use thing/product or another theme? i'm trying to scope out the possibilities here to determine whether it is worth spending time on. The the other more interesting question is whether it is possible to respond differently to informational and purchasing searches. So if someone is looking for informations physical and chemical properties would be best used in the schema markup. If they are looking to purchase then product characteristics. Can these be shown differentially?
Technical SEO | | Zippy-Bungle0 -
Email before Download or Not?
I'm designing an exhibition stand at the moment and am going to be putting QR codes that link to a technical specification on the products. The question is - do I just allow them to download the pdf or do I ask for a name and email address before they can do that. As its an exhibition stand I should get the business cards anyway - but to know exactly what products each person is interested in would help I'm not sure how many people use QR codes in Asia, have a QR code readers..... and would adding the email request just be too much? Whats your opinion? The product is an industrial one and mainly engineers and procurement types from the oil and gas industry will be visiting the stand.
Conversion Rate Optimization | | Zippy-Bungle0 -
What are some tips to increase your CTR in search results?
Whilst having a higher SERPS position helps what are some tips that you can use in the Title and the meta description that will help getting more people clicking through?
Conversion Rate Optimization | | Zippy-Bungle0 -
How do fix an 803 Error?
I got am 803 error this week on the Moz crawl for one of my pages. The page loads normally in the browser. We use cloudflare. Is there anything that I should do or do I wait a week and hope it disappears? 803 Incomplete HTTP response received Your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. This typically occurs when misconfigured back-end software responds with a status line and headers but immediately closes the connection without sending any response data.
Moz Pro | | Zippy-Bungle1 -
Can I use high ranking sites to push my competitors out of the first page of search results?
I'm looking at a bunch of long tail low traffic keywords that aren't difficult to rank for. As I was idly doing a boring task my mind wandered and I thought.... Why don't I ask lots of questions about these keywords on sites such as Moz, Quora, Reddit etc where the high DA will get them to rank for the search term? The results on a SEO site or Q&A site won't be relevant and so I'd starve my competitors of some of their leads. Of course I'm not sure the effort would be worth it but would it work? (and no, none of my long tail keywords are included in this post)
Technical SEO | | Zippy-Bungle3 -
How do you find Affiliate Links on your site that have not been nofollowed?
We've just signed up to an affiliate scheme because we were sending links to them because we thought their product was valuable to our users. So we now have to go through and nofollow all of these links over 100's of pages. Is there any way that do a crawl of the site to identify all links to a particular site and tell me what page they are on and whether they are nofollow/follow?
Affiliate Marketing | | Zippy-Bungle0 -
What impact do affiliate links have on SEO
We commonly reference engineering standards on our site (because half our products are known and searched for by those standard names) and have just signed up as an affiliate to an organisation that sell the standards. Which seems a nice match We're going through and making sure all are no follow now because that seems the general advice - but should we be doing anything else? Yoast says you should mask affiliate links - https://yoast.com/affiliate-links-and-seo/ - but that was from 2010. Matt Cutts is fairly clear on nonfollow - http://www.webpronews.com/heres-what-googles-matt-cutts-says-about-affiliate-links-and-nofollow-2012-06 - but not on whether it affects SERPS Does it? And what is the best way to handle it? This is a typical example of a page where we would have an affiliate link or two. http://www.oakleysteel.co.uk/fake-mill-certificates-en10168
Affiliate Marketing | | Zippy-Bungle0 -
Reserved characters in Keywords
A lot of my keywords have + signs in them which causes lots of problems in urls and feeds For example S355G10+M. What is the best way to put this in a url S355G10M S355G10-M S355G10_M Thanks
Technical SEO | | Zippy-Bungle0 -
Using Linkedin Groups for Content Marketing
In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post. How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience What's best practice here?
Social Media | | Zippy-Bungle0 -
Exact Match in Google Search (Not Adwords)
I was going throught the list of keywords that have sent traffic to my site over the last 7 years and cam across one "A516 grade 70" that had hundreds of variants. Now in a lot of cases search volumes were different as were SERPS. We've tested a few variants with reworked pages (70% similar to original but optimised for variant keyword) and see good SERPS and traffic results. Theres obviously some diminishing returns here for us but the interesting question is when to these variants become an exact match and when not? In some cases the variants are unique because of the spacig, periods and hyphens used. there isn't a clear correlation with exact matc though. Insight appreciated. (Sorry for spelling errors. Form doesn't play nicely with iPad)
Reporting & Analytics | | Zippy-Bungle0 -
How can I easily combine moz page difficulty, google search volume and SERPS position?
I want to produce an excel spreadsheet that I can use to identify the best use of my content Writing time. So Looking at a keyword list I want Current SERPS to show me where I am now? moz page difficulty score to show how hard I'll have to work google traffic estimate so that I can see the potential payoff. I can can generate all these separately but combining them is a huge time waster as invariably the results don't come back in quiet the same order and a line by line check is required. Part of the reason for doing this is keyword exploration so that we can find new niches by generating hundreds or thousands of keywords to test.
Reporting & Analytics | | Zippy-Bungle0 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
Whats the Best Tool for Bulk SERPS Checking?
To get round the 'not provided' issue I've just generated a list of the 5000+ keywords that people have used to visit my site over the last 7+ years. I want to do a one off SERPS check for all these keywords and export into excel where I'll tie it up with lots of analytics and moz based data I was going to use the queries report on analytics but my data only goes back as far as May this year, so I'll use that if I have to (and probably will anyway for the impressions and CTR) but I'd prefer to cover everything so I can see any opportunities in my very long tail
Competitive Research | | Zippy-Bungle0 -
How does CTR relate to SERPS Position?
I'd always though that CTR would increase with SERPS position but my data doesn't really seem to show that. I used google analytics/acquisition/SEO/Queries and looked at the top 1800 queries. Then I filtered those with a CTR of 0 and for branded keywords. The result was as shown - a big glob with no real pattern other than a long tail of keywords with a 100% CTR Does this tell me anything useful or am I just wasting my time? Its probably worth stating that only 12 of my keywords had over 1000 impressions and none over 10,000 (all in top 10 though) - but thats a function of my industry sector gJgSNGL.png
Reporting & Analytics | | Zippy-Bungle1 -
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
Why is my website embedded inside this Iranian one?
I just did a search for something and my own website tured up at 1, but this other wbsite turned up at 2 with what looked like my content http://sport.aliexirs.ir/ASTM-A-Plate-Grades-HIC.html. so I clicked on it and it is my website running inside a frame. so what is this all about? Do I need to worry? And what should I do?
Technical SEO | | Zippy-Bungle0 -
Why would my page authority be staying low whilst my domain authority is increasing?
The authority of my key pages is staying resolutely at 1 even as I've improved my domain authority from 16 to 25 over the last month
Technical SEO | | Zippy-Bungle0 -
Why do some Keywords collapse in SERPS?
I've been working my way up SERPS with some fairly uncompetitive keywords and have been comfortable with them in the 5-10 range. This week I have watch a number of them drop back to the mid 50s. Why?
On-Page Optimization | | Zippy-Bungle0 -
How Useful is this website for Linkbuilding
I've been looking at A to Z of materials trying to determine how much time it is worth spending on building a company profile and adding additional information http://www.azom.com/suppliers.aspx?SupplierID=2343 DA is 50+ and PA for a new listing seems to be 17 of so. My site currently has a DA of about 20. Once of my competitors seems to have put a lot of time into it Other than a profile you can also write articles and post news. It's worth pointing out that as a whole the sector has no useful blogs and most linkbuilding is done via directory listings. And Most companies have back links from less than 20 other root domains. Thoughts would be gratefully received
Link Building | | Zippy-Bungle0 -
How important is Google Plus - Specifically for B2B Small Businesses?
Our traffic is about 300 visitors a day in a small industrial niche. We have 89 wonderful facebook followers (all friends and no customers) and basically social media is of no interest to our audience. The same is true of all our competitors - we all have twitter accounts, FB accounts etc and they are resolutely ignored by our customers. [For a combination of Industry Sector, Language, Culture, Business Culture and Job Role] That's not the question though 🙂 No one has any Google Plus followers either and no +1's on pages. So if I get 10 +1's on a page will that make any difference? Would 50? Would 500? How much effort should I put in to this? As we are not an e-commerce revenue isn't tied directly to website traffic but there is a correlation. So is it worth spending a bit of time to develop a 'natural distribution' of +1's and then reach out to my contacts to get them to plus 1 me? That is I use lots of different google accounts, with different IPs on different pages at different times and slowly build Or do i just say that this part of the SEO approach is of no benefit and I ignore?
Social Media | | Zippy-Bungle0 -
How to Use Additional Country Domains
Greetings Mozlings We have a .co.uk address but mostly sell to South East Asia. Is there a benefit to getting .com.my, .com.sg, .co.id addresses If we do how should we use them - a simple redirect to the .co.uk? A single page site with a link to the .co.uk Some other way We're resource and time lite so we're looking to maximise the benefits with the minimum time investment Cheers Denis
International SEO | | Zippy-Bungle0 -
What is the Best Way to Select a Company for Linkbuilding?
We need a few more links, who doesn't, and I've been looking at outsourcing it. Having checked out Moz posts to get an idea of best practice it seems that most link builders that responded to my Elance advert would give me links that would get me penalised either now or in the next update or two by Google. Leaving aside the frequent mentions of link wheels on potential SEOs sites, the main problem seems to be that I cannot believe that any content generated will be of any value to anyone other than as a pseudo contextual basis for the link "Bats are a flying mammal. They use sound waves to navigate. Sound is used in hearing aids. blah blah. blah." So how do you find decent link builders? How do you validate them? What are the key questions to ask? What are the red flags?
Link Building | | Zippy-Bungle0 -
Best SEO Approach for Scanned PDFs
I've just found a large number of great technical papers that we have written over the years. They are all scanned pdf's but still relevant. Currently they exist as a download but it seems to me that as each is approximately 5000 words of unique content we ought to be able to get some mileage out of them So I'm thinking of OCRing them, editing and putting them up as blog post with lots of links (10 - 20 max over the post length) to product pages (as it discusses a lot of the technical aspects underlying the products). Is this the best way of maximising benefit from them? Are there any other ways that would be good to use them?
Content Development | | Zippy-Bungle0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Is putting an email address in the page title a good idea?
As our Contact Us page title was a little short I added in sales@example.com So "Contact us : Sales@example.com" We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us Is it worth experimenting with further or a waste of time?
Conversion Rate Optimization | | Zippy-Bungle1 -
How do Domain Authority and the Price of a Paid Listing Relate?
I'm just starting to do some in-house link building for the first time. Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link? So for example looking at a site with a DA of 30 and a page authority of 17 how much should one pay for the link? How do you decide how much you should pay for a link - and whether it is value for money? btw I'm not interested in buying links I'm curious 🙂 Thanks for any thoughts
Link Building | | Zippy-Bungle0