How do we optimise links from a parent company to a subsidiary on different domains
-
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation.
Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be.
As far as I can see there are three options
- Visit our agent for X region - sending to the home page
- If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site
- If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages
The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA.
Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites.
I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
-
I would link "our agent" for "X Region." We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return. So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.
-
Thanks Dan,
i should clarify that we sell their products for them in a different part of the world. So the pages are hugely relevant - more so than any other links either of us have
-
The best way is to not link back!
The company you are working for probably has no relevance to your SEO/Web development company. Whilst links to them will help them and you did do work for them. Your better off getting links from internet companies and forums and not taking juice from your customers. By taking their juice you will harm their site as visitors will navigate away from their site regardless how you do this. By helping their site they will advertise you via word of mouth or possibly web forums.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
How do the powerful links of an old domain help my new domain?
I recently purchased a domain with over twenty years age, a few .gov links and A LOT of .edu links. Of course, the domain is relevant to my site's content. I'm hosting the domain on my shared server and have setup 301 redirects for each page that had external links pointing to it via the htaccess file within the domain's root directory. These 301 redirects, of course, point to my new domain, which is on a dedicated server. Specifically, they point to a directory on my new domain. I've also verified the purchased domain and my new domain on Google Search Console/Webmaster Tools. Finally, I've completed a google site change request for the old site to point to my new site. My questions: Should I also list my old domain on the dedicated server over the shared server or does it matter? Will the backlinks of the old site show up in my new site's links via Google's search console, Open Site Explorer, etc.? Will the backlinks of the old site improve the authority of my domain? Also, keep in mind that I have the 301 redirects pointing to a directory on my new site, not the root page of the new domain. Will the backlinks of the old site help my new domain's authority? In the eyes of Moz I've read, NO. I understand it's just a MOZ metric but from what I understand it also correlates with Google's actual 'authority' metric/method of giving value to a particular domain over another based on the backlinks. How exactly do the backlinks of the old domain benefit my new domain and is there a way to measure this/see the relationship? Thank you for any help you're willing to give!
Link Building | | ninel_P0 -
Requesting udpate's from old domain to new domain
Hey guys, We had a domain change three years ago now which was redirected. Many of the old domains have not been updated to the new domain. The redirect is in place. I'm just wondering if there would it be a worthwhile exercise to reach out to sites to request an update of the URL link from an SEO perspective? Many thanks Rob
Link Building | | Griffith0 -
Link Building Companies
Hi Moz Community, I'm currently looking into hiring a link building company. I found one promising lead out of Boise, ID who only specializes in white hat link building tactics but unfortunately, I found some tainted reviews as well. Any one has adice/recommendations on great companies out there? Many thanks!
Link Building | | SoFi_Moz0 -
Links from my Own Blog to my Own Website and Link Scheme
Hi There, I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage. Said that, the questions are as follows: Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum? Thanks a lot for your advices.
Link Building | | Midleton0 -
Does over-optimised ext. link anchor text of one particular keyword affect our other search term rankings?
Hi, **Does having over-optimised anchor text only affect the rank for that one particular keyword being used as the anchor text or can it negatively affect our rank for other search terms as well? **
Link Building | | Syed_Raza0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
Recommended number of links on a single page to a different domain?
Hello fine SEOMOZ people, I have looked around and hope I have not missed an answer to this. The big picture: I know that when multiple links on a page point to the same external page, only the first link is considered for ranking purposes (at least for moz rank). What about multiple links on a page to (different) pages on the same external domain? The task: Using a client's network of sites to help build links (and advertise features) to the site they need optimised. The emphasis is on the usefulness of the info the the respective site's user but I am using the opportunity to create some meaningful anchor text links.The target site is feature rich and I could conceivavbly link to all the key site features (top level pages). However, my SEO spidey senses flagged the possibility that a few links on a page to the target domain (though to different pages on that domain), may carry more weight than many links on the page. I am talking about whether I can go ahead and put 10-15 links on a page to the key site features or whether I am (significantly) better off just selecting 2-5 key target feature pages and using other domains to link to the other features. Caveat: I think I am aware of all the peripheral concerns - not duplicating the page on other sites, varying the anchor text, not implementing the links all at once etc, etc.. Am I overthinking this?
Link Building | | LoweProfero-AU0