![Laura Simis](https://moz.com/images/products/avatars/Laura-Simis-Headshot.jpg?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1547061407&s=d3c9575c28444f7329b2398b9be356cb)
We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.
![Sean McVey](https://moz.com/images/products/avatars/Sean-Mcvey-01.png?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1555700812&s=0db2cc71637d50c29399b5ad3702ca91)
Moz Keyword Explorerneatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.
![Peter Boyd](https://moz.com/images/products/avatars/Peter-Boyd-01.png?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1555696012&s=42c584a7c9705708b1068297dd558701)
The Moz Bar is like our North Star, and when paired with the other specialized tools such as Link Explorer and On-Page Grader, provides powerful insight that’s just as effective in troubleshooting SEO issues as it is for the everyday upkeep of our clients’ rankings.
![Jessica Hill](https://moz.com/images/products/avatars/jessica_hill.jpeg?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1533151686&s=f8cf26ea55b4721790c49da7a3611a6d)
Moz Rank Tracking keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result.
![Kristina Kledzik](https://moz.com/images/products/avatars/Kristina-Kledzick-01.png?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1555701661&s=22dd2c1f14d155e43b8f5a964761aea1)
The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It's the tool that gets the most excited responses when you share it with your clients: It's easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.
![Logan Ray](https://moz.com/images/products/avatars/logan-ray-final.png?w=160&h=160&auto=compress%2Cformat&fit=crop&crop=focalpoint&fp-x=0.7399&fp-y=0.4266&dm=1626985390&s=46c4fc0dcdcafd72947bb7f6554118d2)
Two clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty ... it's all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar!