Category: Algorithm Updates

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  Rankings changing every couple of MINUTES in Google?
  

  We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?

  | d4online

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  Title tag consistency. Is it worth it?
  

  I operate a stain removal website and was wondering how consistent it was worth being from title tag to title tag. To give you an example, here is a group of keyword phrases that I might wish to target: "getting out pet stains with vinegar" "how do I remove water stains from wood" "removing chocolate stains" Does the benefit to be gained (whatever that might be) from making these consistently of the form "how to remove X from Y, " or "how to remove X" outweigh simply giving articles titles based on the exact phrases above? I heard from someone that Google is getting more proficient at spotting "clumsy" title tags, although I'm not sure if any of the above examples would fall into that category, and was thinking that I should then probably proceed on the basis of directly titling articles based on the exact keywords I am uncovering... Any advice much appreciated.

  | ZakGottlieb71

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  How do I get the expanded results in a Google search?
  

  I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site. However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item. How do I adjust this?

  | syount

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  Home page replaced by subpage in google SERP (good or bad)
  

  SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it  has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul

  | mcintyr

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  Why doesn't everyone just purchase a .org tld?
  

  Hi, I am new-ish to SEO, and something just dawned on me today. I have read in many places that .org domains rank higher (even if slightly) than .coms. Then why doesn't everyone just purchase .org TLDs? For example, in my industry, most good .com domain names are taken, but .orgs are almost all free. Why not purchase a .org and capitalize on exact match search results? seomoz is .org and it's far from being a non-profit 🙂

  | Eladla

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  Is a slash just as good as buying a country specific domain? .com/de vs .de
  

  I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de   and    www.marketing.com/fr

  | richardstrange

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  To use the same content just changing the keywords could be seen as duplicate content?
  

  I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city  and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami  in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA  in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion

  | sellonline123

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  "Revisit-after" Metatag = Why use it?
  

  Hi Mozfans, Just been thinking about the robots revisit metatag, all pages on my website (200+ pages) have the following tag on them; name="revisit-after" content="7 days" /> I'm wondering what is the purpose of the tag? Surely isn't it best to allow robots (such as Googlebot or Bingbot) to crawl your site as often as possible so the index and rankings get updated as quickly as possible? Thanks in advance everyone! Ash

  | AshSEO2011

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  What are the good strategies using satellite sites in SEO??
  

  Hello to everybody, We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites? Thanks a lot!!! Update: Thanks to all of you for all these interesting answers!

  | sarenausa

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  Why google index ip address instead of the domain name？
  

  I have a website ,now google index ip address of it instead of the domain name,I have used 301 redirected to the domain name,but how to change the index IP to its domain name? And why google index the IP address?

  | frankfans117

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  I think Panda was a conspiracy.
  

  It's just a theory, but I think that Panda was not really an algorithm update but rather a conspiracy. Google went out of their way to announce that a new algorithm was being rolled out.  The word on the street was that content farms would be affected.  Low quality sites would be affected.  Scrapers would be affected.  So, everyone with decent sites sat back and said, "Ah...this will be good...my rankings will increase." And then, the word started coming in that some really good sites took a massive hit.  We've got a lot of theories on what could be causing the hit, but there doesn't seem to be an obvious fix. Many of the key factors that have been suggested causes of a site to look bad in Panda's eyes are present on one of my sites, but this site actually increased in rankings after Panda. So, this is my theory:  I think that Google made some random changes that made no sense.  They made changes that would cause some scraper sites to go down but they also knew that many decent sites would decline as well. Why would they do this?  The result is fantastic in Google's eyes.  They have the whole world of web design doing all they can to create the BEST quality site possible.  People are removing duplicate content, reducing ad clutter and generally creating the best site possible.  And this, is the goal of Larry Page and Sergey Brin...to make it so that Google gives the user the BEST possible sites to match their query. I think that a month or so from now there will be a sudden shift in the algo again and many of those decent sites will have their good rankings back again.  The site owners will think it's because they put hard work into creating good quality, so they will be happy.  And Google will be happy because the web is a better place. What do you think?

  | MarieHaynes

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  Keyword Research for Real Estate Industry
  

  I just finished reading the Beginners Guide to SEO at SEOMoz and joined as a Pro Member.  I have created a campaign for my new SEO project and feel like I have a good understanding now of on-page optimization.  I am going to start fixing title tags and on page content for our top 50 pages and start a new campaign to go after some keywords.  Our website is 360dwellings. I am struggling to determine what the best keywords are for us to target.  Right now our primary markets are Denver and San Diego, we also display listings for all of Colorado as well. We had originally gone after competitive keywords like "Denver Homes for Sale".  What I am learning is that even ranking bottom of page one for that term doesn't bring a ton of traffic. Meanwhile, we rank well for a lot of niche content like "5280 best neighborhoods" "Denver Lofts for Sale" and "Denver Neighborhood Map". My questions is do we completely abandon going after big keywords like 'Denver CO Homes for Sale", and 'Denver Real Estate" and go as far as removing them from title tags?  We have pages for every Denver neighborhood like Park Hill and the Highlands, but there is no search data for these searches in Google Keywords.  My gut says that if each of those pages ranked for terms like "Denver Highlands Neighborhood Homes for Sale" that it would bring good targeted traffic.  Does anyone know of search terms for Real Estate that are low competition but have some search volume? Thanks!

  | 360ryan

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  How long does a news article stay on Google's 'News' section on the SERP?
  

  Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?

  | DanHill

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