Difference between URL Rewrites and 301 Redirects for Rankings
-
What is the difference between URL rewriting and 301 redirects? Specifically if my home page is rewriting the www. version and the /index.html version rather than 301 redirecting them is this equivalent? Does it still pass the link juice on those alternate variations the same way a 301 redirect will?
-
301 will pass link juice all day long my friend. URL rewrite... not so much.
-
Thanks Todd,
This doesn't quite answer my question though when it comes to passing the link juice from my alternate home pages to the version I would like to use
-
Hey Chris,
that is an excellent question. However, it is one with a lot of answers... in short:
1. A 301 should only be used when a page has been moved or deleted.
2. A url redirect should be used in the case of multiple instances, like your homepage. The only thing it does is rewrite your url to make it nice to read And gives the search engines a nice hint that the version you are re-writing to is the one you want associated with your domain.
I know this answer is short, but I hope it suffices.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamically serving different HTML on the same URL
Dear Mozers, We are creating a mobile version for a real estate website. We are planning to dynamically serve different HTML on same URL. I'm a little confused about the on-page optimization for the mobile version. The desktop version pages has lot of text content and I strongly believe that made us ranking for various keywords. Now if I'm creating this mobile version do I need to serve all the same exact text content on the mobile version too? I found zillow.com using the same method, their desktop version has lot of text content and mobile version is clean without any text. Does this affect the sites SEO anyway? Please help, share your thoughts. RIyas
Technical SEO | | riyas_0 -
Importance of 301 Redirects
Hello, I have been brought in at the last minute to consult for an e-commerce client who is about to relaunch their website. The site currently receives 8000 visits a month, 3100 of which are from organic search. They have a few thousand product pages. The web development firm they are using is changing all of the old product page urls and using 'search engine friendly' urls for the new site, which is expected to launch in a few weeks. However, they did not/are not planning on including 301 redirects from the old URLs. Other than simply stating 'this will be bad for your SEO', what would be a correct way of explaining to the client how much of a problem it will be if their new site launches without 301s. For example, is this a big enough issue to delay the launch of the site / get in a contract dispute with the web developer?
Technical SEO | | stageagent0 -
301 redirects - one overall redirect or an individual one for each page url
Hi I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated. Thanks
Technical SEO | | Pday1 -
Product Level 301 Redirects Best Practice
When creating a 301 mapping file for product pages, what is best practice
Technical SEO | | Bucktown
for which version of the URL to redirect to? Base directory or one
subdirectory/category path. Example Old URL: www.example.com/clothing/pants/blue-pants-123 Which of the following should be the new target URL: www.example.com/apparel/pants/blue-pants-123 www.example.com/apparel/blue-apparel/blue-pants-123 www.example.com/apparel/collections/spring-collection/blue-pants-123 www.example.com/blue-pants-123 This is assuming the canonical tag will be www.example.com/blue-pants-123. Also, if www.example.com/blue-pants-123 cannot be reached via site
navigation would it be detrimental to make that the target URL if Google
cannot crawl that naturally? Thanks0 -
301 redirect chains
Hi everyone, I've had my site for a while now and have changed the structure a number of times. I'm confident my 301's work well and am not concerned about dead ends on my site. My question is, is there a way to find 301 redirect chains? i.e. can I export my link data from webmaster tools and run it through some software that tells me how many steps my 301's are taking to get to the final page? I don't know for sure that there are long 301 chains in my link structure, but I have a suspicion and it's very hard to check by going through them manually. Thanks in advance Will
Technical SEO | | madegood0 -
Apache Rewrite Verse Redirect
I put in a request with my IT team to implement some 301 redirects. We recently launched a major redesign and there multiple version of some pages with different URLs. They asked why they could not do Apache Rewrites, so it was not necessary to return an HTTP header. I know Google's Webmasters best practices is to use 301 redirects. I am not familiar with the technical aspects of Apache et al. Are there advantages to using a rewrite? Thanks
Technical SEO | | SuperMikeLewis0 -
Vanity / Short URLs 301?
Hi everyone, I'm working on a website that uses a lot of short urls eg http://www.forest.com/oaktrees. A quick check reveals these are currently 302 status. My question is should these be made 301s - a lot of them are in off-page content and looking at GA attract a lot of clicks. I've not managed to see a definitive answer to this after several Google searches. All help and advice greatly appreciated. Bw Jon
Technical SEO | | CoL-PR0 -
Need Help with MAGENTO - URL rewrite
Hello... Hopefully a Magento expert will stumble across this question and help me out. I have noticed that my site is no longer as prominent as it once was for specific product pages... I am looking for help in rewriting the URL's for the product pages. I want it to have xyz.com/product (which exists if you hard code it into the site) If you wind up on the product by clicking throught the categories the url looks like: xyz.com/category/subcategory/product. Does anyone know how to make it so when you land on a product page it is just xyz.com/product ? My Site is : http://goo.gl/JgK1e Thanks for the help...
Technical SEO | | Prime850