Doing SEO when using location is not an option
-
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
-
Thanks for the advice, it is appreciated.
-
I would go deep into Content Marketing and Social Media (aka: inbound marketing). If it doesn't want to show its location, hence not use the local search and geotargeted search opportunities, the only way is to become a really listened voice in its market area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
Two months into SEO and I have a few questions. Read on.
Hey Moz Community Basically, I have been suspended from my job in November (with pay) on railway. Since I have nothing to do. I came across SEO, and since then. these past two months I've been addicted! firstly, I read up on how to make money buying and selling exact match domains. I failed miserably! newbie error and I still have around 10 domains in my godaddy account 😕 Anyway, I came across moz and a few other sites i read -backlino & quicksprout. I decided to go down the root of just starting a blog on one of my domains based at the health and fitness niche, the sites alot like bodybuilding.com. So this site and SEO has kind of became my hobby as I learn. I am now a MOZ pro member and have my site on there getting weekly reports. I do alot of keyword research and I try my best to write posts on what I have researched and by using the yoast WP-pluging. I optimize my article/post. this week I had a report back from moz saying one of my keywords are #31 . So i put the term in google and go along to page 5 I think it was and there I see it. My post! yesterday I check again and its on page 3, then i see it on page 4, around a few hours later. it is back on page 5 and today. it is back on page 3?? Can somebody explain why it is doing this? Also, the keyword difficulty was 38% and theres over 3 million results for that term.. so to see it there in the top #51 was a shock, as all I have done is On page SEO. No social shares yet or Links pointing to the page. So does this mean with social shares and Links. this could easily end up on page 1? I have around 5 articles on the site so far.. all are around 1000 words each and are all optimized the same way but are not in the top #51 on google. one post has even had around 60 social shares and even flooded over 3000 visits in 2 days and still isn't ranking?? and My final long question is this.. I train at my gym and have mentioned to a few of the fellas about my new hobby and it's all I talk about. Then a week or two later, I have this Guy tap me on the shoulder as I'm working out and puts his hand out to shake mine. "hi I'm Tim. One of the lads mentioned to me that your learning SEO and your passionate about what you do". Anyway, too cut a massive story short. He told me he owns a catering company over here in the UK and really wants me to put what I'm learning into practice for his company. He's offered me a wage and commission if I start making sales through his site. Thing is I'm still new to all of this.. I said I will look at his site, his products and pick out low competition keywords. See what the keyword difficulty score is on moz, and create a blog - writing posts the same why I do on my fitness site... optimize the post, share through social networks etc, find who links to his competitors and reach out etc for links and do the broken link tactic to. Can you guys give me some advice? as i'm no big seo company. I'm also thinking of spending the next few days digging deep into google adwords and facebook ads. As I think getting traffic this way will also be good to start off with, even if it is paid. I know alot of you guys work or own an SEO company. So can you give me some points or link me to some good information on how I should do this process for my first, should I say Client? I know this Is one big Q&A.. but I'm trying to explain everything. Thanks Again. Carl
SEO Learn Center | | ashfield19841 -
Need Definitive Source on Wordpress SEO
I am a longtime practitioner of classic asp. I build sites with SEO built-in and administer largely to sites I have built. I have, up til now, had a policy of not working (SEO) on Wordpress projects because - I don't presently build Wordpress sites Am unfamiliar with how SEO could be implemented on CMS I have a long time client who wants me to do contract SEO work on various Wordpress sites on his servers. Can someone point me to a definitive source on the latest methods for Wordpress SEO. I am very proficient in SEO with conventional web sites - I just need to know how to implement it in Wordpress. I don't see how plug-ins can implement serious SEO, but my mind is open.
SEO Learn Center | | dcmike0 -
How do I find a great SEO Mentor?
I've had good experiences growing with Mentors. I don't mind paying the high rates as it has always left me with a good return. What I'd be looking for: Someone to give me direction Someone to correct and provide advice on a strategy that I have come up with Someone to provide answers when I'm stuck Someone that I can grow with It would help if the mentor has good knowledge of and can help with how social media, blog writing, email marketing all ties in to a good SEO campaign. Ultimately we want to be able to help our clients reach more people any way possible. With this I feel I can take the next step and start offering these services in a way that works for our business and more importantly allows us to meet the needs of our clients. But finding an SEO mentor is proving harder than I thought. So does anyone have any tips on where to find a mentor? Who is actually doing it now and would be a good option? And what would the rates be? I was thinking in the $100-150 range. Is this reasonable for an SEO mentor? Any help here will be greatly appreciated. Thanks,
SEO Learn Center | | Daniel_B
Daniel.0 -
Best Website satisfaction Survey Tool/Company to use
I need to do a voice of customer survey on one of our key webpages. It's basic questionnaire of why did you come here today, did you complete your task, etc. The company we were using last time Ipercetion has gone up tremendously in price and I was looking for another vendor with same attributes of easy to build survey and simple code that can be put on page easily. Any suggestions would be appreciated. Thanks.
SEO Learn Center | | inhouseninja0 -
Best X-Cart SEO Solutions / Modules?
We recently acquired an e-commerce client that uses X-Cart. We have no previous experience with this platform and it's hard to find any good / helpful info regarding SEO functionality online. Right now I need to figure out how to handle mass redirects of 404 errors, friendlier URLs, resolving duplicate content, XML sitemap generation, robots.txt generation. The functionality built into the platform so far is terrible and all of the modules are pricey. Any recommendations, general or specific, would be insanely helpful if anybody out there has experience with this particular platform. Thanks!
SEO Learn Center | | MichaelWeisbaum0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Does hreflang help international SEO?
I have a very large US based website and series of European sites which are very new and therefore have very limited inherent equity. my US collegues have suggested using alternate language headers: In my opinion this should significantly help the SEO of the new European sites. Does anyone have any experience with this tag? Thanks for your help in advance 🙂
SEO Learn Center | | TWDCEMEASEO0