Web site Migration from one server to another does cause any impact in SEO rankings?
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Dear Seomoz members,
We are going to migrate our website to different server location(new data center).
does this impact on our SEO rankings?
If so what and all checklist i have to do....to retain my SEO rankings.
Regards,
kathiravan subbiah
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There is normally not any negative impact. The items to consider are:
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how is the new server's speed? If a site loads too slowly it can be penalized.
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what other sites are hosted on the new server? If you are in a very bad neighborhood (i.e. porn sites, hacking sites, etc) it can impact your site.
The only other assumptions are the site is configured correctly and the DNS change is made properly. Generally speaking, changing servers is a common practice which goes smoothly, although there have been some stories of rough moves.
Good luck.
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