CRM, CRO and Google Analytics
-
Hi,
I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not.
Tell me any how to guide, a software to use for this etc.. help me if you are doing this job.
THanks
-
Hi,
I ran into this same issue on several of my sites. We could track overall conversions with Google Analytics and Google AdWords but once a form was submitted, we were no longer able to keep track of the leads which resulted in sales or determine how they got there. So I went ahead and started working on my own tool which automatically tracks where each specific lead came from, including keywords for both organic and PPC campaigns. It's still a work in progress but feel free to check it out at http://convertable.com and please let me know if you have any suggestions or comments.
-
If you are using Google adwords. you can simply place a Google Adwords conversion code on the thank you page of your order system.
If you want to measure what organic keywords bring you signups, setup goals in google analytics. As in: the url of the thank you page. When you then select for instance: google (organic) as a traffic source, you can set goal set 1 and see what keywords gave you conversions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
Tracking a Deposit Page Through Google Analytics: Which is a better way?
Good day to all, I do have game download website (Works like Google Play and Steam) and currently working on the deposit page which is payable by fund transfer and Paypal. The thing is I do not have a confirmation page that I can use to track all incoming successful and unsuccessful conversions for this deposit page. My question is, which is better to use for this kind of tracking a goal in Google Analytics? Are we going to use a virtual page or and event tracking method? How can I track users that visit the deposit page that weren't able to do a deposit attempt? Thanks for answering this question. Have a good day ahead.
Conversion Rate Optimization | | Francis.Magos0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Any way to track an Email Href in Analytics ?
Moz, To help with our conversion tracking efforts is it possible to track contact Email Href clicks ? Preferably using Google Analytics so i can filter them into my reporting, Thank you, James
Conversion Rate Optimization | | Antony_Towle0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
Analytics (Other Than Google) & A/B Testing Tools
Hey, I have Google Analytics on my website, like most people, but I was looking at some other analytics and testing tools like heat maps, click maps, A/B, etc. I was hoping that some of you could recommend a few that you use to see where pages are going wrong, track user behaviour and to how improve conversion rate. I have had a look at a few websites like: https://www.clicktale.com/
Conversion Rate Optimization | | JonathanRolande
https://www.optimizely.com/ It would also be interesting to know how acurate these tools actually are, they seem quite legit. Cheers0 -
Need advice on google adsense positioning
Hi my site www.in2town.co.uk gets a few thousand visitors a day but i am having trouble making any money from google adsense and this is because i am no good at advertising or understand it. I have tried many formats and i just cannot understand the correct way to do it and would really like some help and advice in what i am doing wrong. Would really love to see some magazines that do google adsense to see where i am going wrong. Here is one page from my site with google adsense http://www.in2town.co.uk/news/health-women/nearly-one-in-four-women-risk-skin-cancer-by-not-wearing-sun-tan-lotion and here is another example http://www.in2town.co.uk/latest-business-news/business-expert-says-franchise-opportunities-are-a-great-way-to-start-a-business If anyone can please help me understand what i am doing wrong please, then that would be great.
Conversion Rate Optimization | | ClaireH-1848860