Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Was moving up in SERPS then Got Stuck on Page 2
-
Hi,
I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions.
The website is10 months old and related to a software niche. I update this website once a week.
For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!).
My question is that what do I need to do to get out of this "SERP lock"?
-
Thanks all for the answers.
Yes EGOL, It looks like I need to do the Jolt (rate of change of acceleration) rather than just acceleration or speed as I am up against entities having $10b+ market cap(s). These guys love to mop the serp floor using small competition.
Are there any other factors you guys consider relevant in off-page SEO, in addition to rate of increase of links/day and quality/relevance of links?
-
Hi,
This is a great question and many people find themselves right where you are. Both Ryan and Egol have provided you some great responses and I agree with them both. There is a lot that goes into whether and when your site will move up or down. Personally, I feel the closer you get to page 1 the more fine tuning and possibly effort it will take to make the leap to the top of page one.
Sounds like you are doing pretty well for a very young site. Good job and good luck!
-
Did you take physics in high school or college?
Your question is similar to..... "What is the difference between speed and acceleration?"
Just because you are "continuously acquiring quality back-links" doesn't mean that your competitors are sitting on their butts.
If you are gaining ten links per day but the guy above you is gaining twenty you will never ever catch him....
.... and if he is on the third page then the guys near the top of page two might be gaining hundreds per day.
Every time you move up a position in the SERPs the website directly above you will require a greater level of effort to defeat.
That means you gotta press the accelerator down harder and harder as you move up the SERPs. Will you have it floored before you reach the top of page two?
In lightly competitive SERPs you might be able to defeat everyone... but when you get into the heavyweight SERPs the increasing competition will at some point be more than most people can muster.
That's where you hit "SERP lock" as you call it.
Keep in mind that the people behind you are working hard too..... you might tramp the pedal to the floor and see people from behind passing you buy.
My personal opinion is... more people who hold any SERPs today will be lower in the rankings than will be more highly ranked by this time next year. Really. They are going to be displaced by existing heavyweights who are expanding their reach and new heavyweights who are starting to accelerate.
Pick ten SERPs in different niches that interest you and record who is in position #5. Then come back in a year and look for them. More will go down than up.
-
what do I need to do to get out of this "SERP lock"?
Without looking at the site and the keywords involved, we can only offer generic advice.
I would suggest examining all aspects of your onpage factors. Some specifics are:
-
page title: focus a single keyword
-
header: focus the same keyword
-
content: the first sentence of your content should also focus the same keyword
-
site internal linking: when appropriate, other pages of your site should provide links in content to other relevant pages.
-
url: clean, friendly, static urls which offer appropriate use of keywords is helpful
Wikipedia is a great example for many of the above steps.
There are other items to check. My point is link building and site promotion is an ongoing process which happens over months and years. On page changes have the ability to instantly and dramatically change your ranking. There is a good chance you are stuck due to onpage factors.
-
-
Could you let us know the URL and the keywords you're targeting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ranking stuck on 2nd page of google. How to bring it in top 10 position??
Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any search experts on the forum. My website is 2.5 months old. Many Thanks
Intermediate & Advanced SEO | | Pank00770 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
How to clean up a SERP?
I have a new customer and he wants me to clear up the SERP for his branded keyword, the SERP currently has his site and two other sites related to him under his result... Under that is bad reviews and old reports. My client does own the top spot (#1) for his branded name. My client has a: linkedin facebook twitter myspace I was thinking to push all these to the first page, this will clear up some of those bad reviews. What are your thoughts? Have any of you ever had this type of case? I need to get 6 different sites to all rank for the same exact key term, however I have the top spot to link from...
Intermediate & Advanced SEO | | SEODinosaur0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0
