Articles.asp in CMS Any SEO Detriment?

[AWCthreads]

Our ecommerce sites are on CMS platforms. When we generate articles we get the following: www.example.com/Articles.asp?ID=134 in the url. There is no page name (keyword) in the url as opposed to product and category pages which generate them.

Does the absence of keywords in the url significantly impact the page rank of an article?

If it does, I'm going to submit a feature request. If not, I'm going to leave it alone.

Thanks.

[Keszi]

Hi AWCthreads,

Your question was: "Does the absence of keywords in the url significantly impact the page rank of an article?"

Now if we talk about Google PageRank, then you should not worry about it. But if we look at search engines rankings, then you should.

Using your keywords in the URl, gathering every +signal for the search engines may help you in gathering higher on-page SEO score, which will eventually lead to a higher ranking also for the targeted keywords.

I hope it helped,

Istvan

[AWCthreads]

Suppose its an html sitemap page. Same hold true?

• Also, I'm not redirecting any pages. I'm creating them and when they are created there is no page name in the url.

[Highland]

My rule of thumb of URLs is this

• If you're making a new site, put keywords in the URL when possible
• If you already have a site, leave the URLs alone. The small benefit keywords in the URL give is typically not worth the headache of redirecting all your old pages to the new page. You'll lose some SEO steam in the process.