Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Domain Name for Life Coaching Site
-
Hello,
I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember.
Options are:
BoiseHealthCoach.com (I'm in Boise Idaho)
or whatever you suggest.
-
-
Keywords people get to me with are
NLP Boise
NLP Life Coach
NLP Health Coach
and related terms.
I want them to find me eventually with terms such as
NLP Coach
Health Coach
Life Coach
-
What are the keywords people use when looking for your service?
-
Let me zoom up to the 30,000 feet level to offer a much broader perspective than a techie/geeky approach that draws on general principles. The reason is simple: your situation is very particular.
As i'm sure you are aware, NLP is hugely controversial. Many consider it a discredited and crackpot theory roughly on a par with the flat earth society. I'm not saying that's true....only that those doing a quick Google search might reach that conclusion.
The Wikipedia article on NLP has a bone of contention for years. It is currently edit-protected and includes the sentence:
"NLP is unsupported by current scientific evidence, and uses incorrect and misleading terms and concepts."
In a former life, I was the editor of a fitness publication. We published an article that drew on some NLP concepts. It provoked a furious response -- up to, and including, suggestions from otherwise rational people that all those responsible for publishing the article should be fired and blacklisted!
Again, I'm not saying I agree or regret publishing the article.
But given all the above, I can see no arguments in favour of including NLP in your domain name and many against.
I am also not suggesting you hide who you are, what you do, or what you believe.
Only that there is a time and place for everything.
-
Hi Bob
On the SEO side, keywords in domain names don't directly matter as much as they used to, especially with Google. That's the general consensus these days.
On the Usability side, it still helps if there is a keyword or two in the domain name, it helps with that remember-ability as you mentioned plus can help with Click Through Rates if it 'does what it says on the tin'.
What the keyword(s) is depends largely on whether Brand or Product/Service is your most important selling point.
If 'Bob Weikel' is your brand that you'd like to be the main selling point, then include those words.
If 'Health Coach' is what you'd like to be foremost known for, then go for that.
And of course, your suggestion of 'bobweikelhealthcoach.com' includes both brand and service and isn't too long, though more difficult to remember perhaps than either or. Perhaps drop the Bob and become known as 'w****eikelhealthcoach.com' as a suggestion.
There's no definitive right or wrong, it's what best matches your business purpose & goals.
If you haven't already read it, have a read of a Domain Guide here on SEOmoz which may help you further.
I hope all that does help you out,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
On site issues after Magento 2 launch
We did a new site launch on Feb 7th this year - www.vesternet.com It changed from Magento 1 to Magento 2. We had some launch issues around SEO but now we've solved most every crawler issue in Moz reporting - according to Moz we're in better shape on-site than ever. But our organic search is just dropping daily - we expected a drop after launch then back to normal, but over 2 months on something just isn't right. A good example, on Google UK for keyword 'home automation' we've always been about position 10, but now we're out the top 50... Forget about off site for now - what's wrong with our site itself to have caused this? Can anyone help with insights please as this is killing our sales
On-Page Optimization | | dbsmtec1 -
I have a site with jokes. What schema markup could I use?
My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.
On-Page Optimization | | MichaelJanik0 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Image File Names for eCommerce?
Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?
On-Page Optimization | | TheFlyingSweetPotato0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
The company brand name does not show in SERP
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find. Any suggestions on how to solve this without the need to be ranked for something related
On-Page Optimization | | GardenPet0 -
Best practice for Portfolio Links
I have a client with a really large project portfolio (over 500 project images), which causes their portfolio page to have well over the 100 links that are recommended. How can I reduce this without reducing the number of photos they can upload?
On-Page Optimization | | HochKaren0