Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
One site with one product or multi product website
-
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall.
If i make 1 site for each product i get several advantages
-
Domain name has keyword
-
Title tags etc will be dedicated to one keyword only.
Disavantage - Backlinking for each domain will become tougher.
Advantage of one site onl
-
Good management
-
Seo / backlinks becomes easier
-
Blogging to attract traffic becomes easier
-
Can target a lot of keywords through business blogging
Disadvantages
- Can become messy with unimportant keywords gaining importance.
SO WHAT DO YOU THINK??? One site per product or One site for all products?
-
-
No.. All the products are related and they wall under the same product category. I guess u are right. By starting separate websites, i can miss reference business as well. As in a customer needing one product, might just need another as well.
-
A variety of products can rank well if they are well SEO'd.
If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.
-
Ok! Good luck
-
It definitely helped. I was gonna go that with the primary seo strategy. But then i was confused whether i shud have one product specific domain itself. Lets c. Will try this strategy and i think it should work.
-
Well,
You can have a website architecture like:
domain.com/productnamespecifickeyword.html
- okay you will need to optimize that one 
and then target productnamespecifickeyword.html with links which have productnamespecifickeyword as anchor text
I hope that hepled,
Istvan
-
Thanks a lot for the answer. But if i have multi products in one domain, will all the keywords rank high??? As in i want to rank high for 10 keywords on the same domain, should i change the anchor text during backlinking?
What should be the seo strategy in one site multi product cases?
-
Hi Hitesh,
I would go for one domain.
Creating a lot of mini-sites maybe will help you in short term... BUT if you are going for long term, then you should focus on creating a larger websites. Focus on creating 1 page for each product and target it to the specific page.
With less effort you can benefit of link building for one domain. Don't forget to do a keyword mapping.
I hope it hepled,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang - Is it needed even if the site is only one language
This topic came up in a discussion I had with a fellow SEO colleague, I don't believe it makes sense to have Hreflang if you don't have a second language but according to my friend they mentioned that it is great if your only targeting one country. Any opinions out in the Moz community? It seems like overkill to me
On-Page Optimization | | JonAlonsoCNC0 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
Product Colour Variation and Canonicals
Hi there, We are currently doing an SEO audit of an ecommerce website and we ar eunsure on the best practice in terms of using canonical link tag for some product variations. An example is that the company has a product with two colour variations: Black and Tan. These are for the same product and have 99% the same content. Within the content of the page the colour is the only thing that changes (along with the meta information and imagery of course). My question is should we choose one product and canonically link back to that one i.e. Black is the main product and we link Tan back to this via a canonical link? Many thanks in advance.
On-Page Optimization | | yousayjump0 -
301 Redirect to external site
Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
On-Page Optimization | | RameshNair
Ramesh Nair0 -
How many product subcategories are ok?
Let's say I have a sea glass ankle bracelet. On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial. I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x. Sea Glass Jewelry (all products go here) Bracelets (all bracelets go here) Ankle Bracelets (only ankle bracelets) The URL is only attached to the main category so to speak. If you click the ankle bracelets category, the url will still revert back to the original main category: seaglassjewelry/sterlinganklebracelet so I don't believe there is duplicate content. I have had my domain for years and it has ranked well until someone hacked into my site 2 years back. I have never been able to recover from this loss. Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this. Can someone confirm this is the best way to do it or make a suggestion? Thank you.
On-Page Optimization | | tiffany11030 -
Duplicate eCommerce Product Descriptions
I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?
On-Page Optimization | | mj7750 -
Transferring authority from one domain to another
My dilemma For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial? Any advice would be much appreciated!
On-Page Optimization | | CMoore850
