Where to put content on the page? - technical
-
The new algo update says any images at the top of the page negatively affect user experience if they are adverts? how does google know if its an advert or relevant banner?
When trying to put text as far up as possible on the page, is it ok to make it appear higher in the code but appear further down using css?
Or does Google not go from the code top to bottom when working this out, more how it renders?
Any advice much appreciated.
-
Thanks for that, good read.
Quite furstrating they haven't given us much info about how they detect or differentiate from relevant images to the site design and adverts? i guess if it has no link in it, it'll be seen as natural.
-
Hi,
It doesn't matter where you put the code it's all about the display and G can very well determine what is where.
As for the new algo change - it's about ads in general not only banners: adsense, banners, affiliate links etc
He can spot those with no problem as far as source/ placement/ style also based on user behavior and end of the road for the user (determine if the user is hitting the back button after a click or not and so the result can be : it's relevant for the user or not).
It's all about the ratio: content vs ads. You can place ads above the fold but if all / most of your traffic is going out via those links then there is no reason for your content to be there or the site in the serps as there is no value for the user.
It makes sense overall - and even if in some cases we don't like it we do need to build for the users and then for conversion - whatever that conversion might be.
Hope it helps !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages with Duplicate Content
When I crawl my site through moz, it shows lots of Pages with Duplicate Content. The thing is all that pages are pagination pages. How should I solve this issue?
Technical SEO | | 100offdeal0 -
SEO Content Audits Questions (Removing pages from website, extracting data, organizing data).
Hi everyone! I have a few questions - we are running an SEO content audit on our entire website and I am wondering the best FREE way to extract a list of all indexed pages. Would I need to use a mix of Google Analytics, Webmaster Tools, AND our XML sitemap or could I just use Webmaster Tools to pull the full list? Just want to make sure I am not missing anything. As well, once the data is pulled and organized (helpful to know the best way to pull detailed info about the pages as well!) I am wondering if it would be a best practice to sort by high trafficked pages in order to rank them for prioritization (ie: pages with most visits will be edited and optimized first). Lastly, I am wondering what constitutes a 'removable' page. For example, when it is appropriate to fully remove a page from our website? I understand that it is best, if you need to remove a page, to redirect the person to another similar page OR the homepage. Is this the best practice? Thank you for the help! If you say it is best to organize by trafficked pages first in order to optimize them - I am wondering if it would be an easier process to use MOZ tools like Keyword Explorer, Page Optimization, and Page Authority to rank pages and find ways to optimize them for best top relevant keywords. Let me know if this option makes MORE sense than going through the entire data extraction process.
Technical SEO | | PowerhouseMarketing0 -
Create Longer Content or Separate Pages
Good Afternoon We've been helping out on a site which for instance offers Hotel Breaks in Birmingham. There is a page on the site birmingham-hotel-breaks and the most popular package that people book is actually Hotel Breaks with a Transfer package. The Birmingham Hotel page focuses mainly on the Hotel and Transfer packages but it's been suggested that we build out a separate page birmingham-hotel-and-transfer to be more keyword targeted and change the original page to focus solely on the Hotel side. I wasn't sure whether it would be better to build out the content on the existing page as people are already linking to us for the packages
Technical SEO | | Ham19790 -
Utilising Wordpress Attachment Pages Without Getting Duplicate Content Warnings.
I have a wordpres site that relies heavily on images and their usefulness. Each post links to larger sizes of the images with links back to the post and the "gallery" all images uploaded to the post. Unfortunately this goes against the "rules" and our attachment page show as duplicate content in Google (even though the image titles are different). There must be a way to utlise and make the most of attachment pages without getting duplicate content warnings?
Technical SEO | | DotP0 -
Is it easier to rank high with a front page than a landing page?
My product is laptop and of cause, I like to rank high for the keyword "laptop". Do any of you know if the search engines tends to rank a front page higher than a landing page? Eg. www.brand.com vs. www.brand.com/laptop
Technical SEO | | Debitoor0 -
Uservoice and Duplicate Page Content
Hello All, I'm having an issue where the my UserVoice account is creating duplicate page content (image attached). Any ideas on how to resolve the problem? A couple solutions we're looking into: moving the uservoice content inside the app, so it won't get crawled, but that's all we got for now. Thank you very much for your time any insight would be helpful. Sincerely,
Technical SEO | | JonnyBird1
Jon Birdsong SalesLoft duplicate duplicate0 -
How unique does a page need to be to avoid "duplicate content" issues?
We sell products that can be very similar to one another. Product Example: Power Drill A and Power Drill A1 With these two hypothetical products, the only real difference from the two pages would be a slight change in the URL and a slight modification in the H1/Title tag. Are these 2 slight modifications significant enough to avoid a "duplicate content" flagging? Please advise, and thanks in advance!
Technical SEO | | WhiteCap0 -
Different TLD's same content - duplicate content? - And a problem in foreign googles?
Hi, Operating from the Netherlands with customers troughout Europe we have for some countries the same content. In the netherlands and Belgium Dutch is spoken and in Germany and Switserland German is spoken. For these countries the same content is provided. Does Google see this as duplicate content? Could it be possible that a german customer gets the Swiss website as a search result when googling in the German Google? Thank you for your assistance! kind regards, Dennis Overbeek Dennis@acsi.eu
Technical SEO | | SEO_ACSI0