Which is better for SEO. 1 big site or a number of smaller sites.
-
Hello , I am about to create a website with product reviews for a certain niche.
What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have
nicheproductsreviews.com/product-one-review.html
and
nicheproductsreviews.com/product-two-review.html
or
buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com
As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL.
Which way is better for SEO and why?
-
It may be that when someone searches for product one that the site product-one-review.com is better than the product one page on the .com site all other things (links etc) being equal.
However what happens if the visitor wants to buy product one and product two at the same visit and in the same transaction, would they have to jump between two different sites? Would there be duplicate content on the product one site about product two that was also on the product two site.
There are non-SEO considerations to take account of.
I would go for the .com site with pages devoted to and fully optimised for each product and then try and link build for those product pages.
Hope this helps!
-
You are completely right. Keywords in domains is the only reason i was thinking of spreading them out. And again , I as well heard of the dialing down the "keyword in domain" importance. The niche I am trying to go into is not that competitive, so i would assume that i can have the same advantage by making 10-20 .edu and .gov links.
Am i mistaken somewhere, but now I think to go with the "all-in-one" structure
-
Well, in terms of keywords in the domain, historically, in my experience, that has been a great benefit. However, there has been talk that this will be dialed down soon.
Is it your intention to inter-link the sites?
There doesn't seem to me to be any additional benefit of spreading the reviews across multiple domains. At least not based on the example as given.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using REACT SEO friendly?
Hi Guys Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO? Many thanks for your help in advance. Cheers Martin
Algorithm Updates | | martin19700 -
Less relevant/not optimized competitor sites ranking higher in SERPs?
Has anyone else noticed their rank positions falling to competitor sites that aren't optimized and are less relevant? I've noticed that we've lost some rankings or have dropped over the past few weeks and the competitor pages that have replaced us haven't been optimized, aren't as relevant, and it doesn't look like there has been any updates (looking through archived versions). For example, their main "shoes" gallery is ranking for more specific shoe types, like "sandals", and "sandals" isn't even mentioned in their metadata and they have no on-page copy. Their DA is slightly higher, but our sites have a denser link profile (although, yes, I do need to go through and see what kind of links, exactly, we've gained). Has anyone else seen this happen recently, or have any ideas of why or what we could do to get our rank positions back? My main initiatives have been to create and implement fresh on-page copy, metadata, and manage 404s/301 redirects, but I'm thinking this issue is beyond a quick copywriting tweak.
Algorithm Updates | | WWWSEO0 -
Are SEO Friendly URLS Less Important Now That Google Is Indexing Breadcrumb Markup?
Hi Moz Community and staffers, Would appreciate your thoughts on the following question: **Are SEO friendly URLS less important now that Google is indexing breadcrumb markup in both desktop and mobile search? ** Background that inspired the question: Our ecommerce platform's out of the box functionality has very limited "friendly url" settings and would need some development work to setup an alias for more friendly URLS. Meanwhile, the breadcrumb markup is implemented correctly and indexed so it seems there's no longer an argument for improved CTR with SEO friendly URLS . With that said I'm having a hard time justifying the URL investment, as well as the 301 redirect mapping we would need to setup, and am wondering if more friendly URLs would lead to a significant increase in rankings for level of effort? Sidenote: We already rank well for non-brand and branded searches since we are brand manufacturer with an ecommerce presence. Our breadcrumbs are much cleaner & concise than our URL structure. Here are a couple examples. Category URL: http://www.mysite.com/browse/category1/subcat2/subcat3/_/N-7th
Algorithm Updates | | jessekanman
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 Product URL: http://www.mysite.com/product/product-name/_/R-133456E112
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 > product name The "categories" contain actual keywords just hiding them here in the example. According to my devs they can't get rid of the "_" but could possible replace it with a letter. Also they said it's an easier fix to make the URLs always lower case. Lastly some of our product URLS contain non-standard characters in the product name like "." and "," which is also a simpler fix according to my developers. Looking forward to your thoughts on the topic! Jesse0 -
SEO for International Expansion - Best Strategies
Looking for some Best Strategies in SEO for International Expansion . We were based in a single country till one year back and then decided to expand to other English speaking countries as well. Traffic from SEO for us is around 1.3 million users only from the single country and we rank in top#3 for 90% of our targeted keyword bank of 45000+ keywords. We just launched in some new countries like singapore , philippines and few other English speaking countries with really unique content and I wanted to check whether I can use my mother domain or use any other strategies for growing SEO faster in other countries. Any inputs on scaling up SEO traffic internationally will be appreciated
Algorithm Updates | | ozil1 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
SEO Budgets, the million dollar question???
Hi All, I am currently looking to revamp my SEO strategy inline with Google's latest Panda and Penguin updates, and looking to appoint a new agency. With SEO changing so much over the years and so many players in the marketplace quoting all sorts, I simply need to determine the kind of money I need to be spending on my SEO, 2) what i should be getting for the money, or different budget levels what I need to be focusing on in priority order, a top ten in sorts Should i be looking to increase or decrease my spend over the long term. I am only a small business with a turnover of about 50 - 80k and need to really cement my strategy so it work long term but also shows a steady return. I have one guy quoting $99 a month, one £250 and one £750, you can probably see my problem. Thanks in advance.
Algorithm Updates | | etsgroup0 -
Which is the better option in 2012, sub-domains or sub-directories?
Pinnion offers online software for surveys and trivia games. Information about our product is at www.pinnion.com and then interested users create their accounts at secure.pinnion.com. The surveys that they create link back to secure.pinnion.com, so we would obviously like to gain whatever SEO benefits we can from that structure. We've been advised that moving from secure.pinnion.com to www.pinnion.com/secure would be the best way to accomplish this. A 2009 post by Rand seems to support that POV, but then a 2011 post over SEObook claims that everything has changed 100% since then. There was a little conversation here and here in Q&A last Fall that touched on this subject, but nothing really definitive. Would love to get thoughts on this subject based on the collective wisdom today. Thanks.
Algorithm Updates | | yahuie0 -
What do i need to do to drive more traffic to my site
Hi i built a site around ten months ago but at the moment i am only receiving around 3 visitors a a day. it is a travel site that i write new content for but because i am still learning seo i am not sure what i have been doing wrong. I am not sure of the basics from getting people to the site or the correct way of generating free links or if i should be submitting my site to all these free site submitters which includes to lycos and other free services that you can find on google. If anyone can please explain what i am doing wrong and how to generate more traffic for free then that would be great. also can anyone recommend any free service that would help with increasing traffic and links
Algorithm Updates | | ClaireH-1848860