Press Releases & Duplicate Content
-
How do you do press releases without duplicating the content? I need to post it on my website along with having it on PR websites. But isn't that considered bad for SEO since it's duplicate content?
-
You can't use different releases that looks really bad from a PR standpoint. And I'm not using the releases as a form of SEO for inbound links.
-
Hi,
press releases are more of a marketing tool than an SEO tool. When it comes to obtaining backlinks, they are not very effective due to (a) restrictions of PR distribution sites concerning anchored links, (b) duplication, as mentioned by you.
Yet, if you're hoping to get some backlinks, and if you're using several PR distribution services, it would be highly recommended to have several different versions, one unique for each service. If not possible, you could at least consider different titles and opening paragraphs.
If press releases consistute only a small part of your overall content, I wouldn't be too worried about any negative SEO implications resulting from duplication. In the worst case, a PR site with more authority than your site will outrank you for that specific content. Given that PR services should mainly be used to deliver your message to poeple, not the search engines, it's ok with me.
-
So what is a good solution for this?
-
A good practice is to always make sure your release is on your site first, and that Google finds it there before it finds it on the web. For most of us, the PR site probably has more authority in Google's eyes and would most likely get picked as the original source of content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content and Subdirectories
Hi there and thank you in advance for your help! I'm seeking guidance on how to structure a resources directory (white papers, webinars, etc.) while avoiding duplicate content penalties. If you go to /resources on our site, there is filter function. If you filter for webinars, the URL becomes /resources/?type=webinar We didn't want that dynamic URL to be the primary URL for webinars, so we created a new page with the URL /resources/webinar that lists all of our webinars and includes a featured webinar up top. However, the same webinar titles now appear on the /resources page and the /resources/webinar page. Will that cause duplicate content issues? P.S. Not sure if it matters, but we also changed the URLs for the individual resource pages to include the resource type. For example, one of our webinar URLs is /resources/webinar/forecasting-your-revenue Thank you!
Technical SEO | | SAIM_Marketing0 -
Duplicate Content for Locations on my Directory Site
I have a pretty big directory site using Wordpress with lots of "locations", "features", "listing-category" etc.... Duplicate Content: https://www.thecbd.co/location/california/ https://www.thecbd.co/location/canada/ referring URL is www.thecbd.co is it a matter of just putting a canonical URL on each location, or just on the main page? Would this be the correct code to put: on the main page? Thanks Everyone!
Technical SEO | | kay_nguyen0 -
Duplicate content problem?
Hello! I am not sure if this is a problem or if I am just making something too complicated. Here's the deal. I took on a client who has an existing site in something called homestead. Files cannot be downloaded, making it tricky to get out of homestead. The way it is set up is new sites are developed on subdomains of homestead.com, and then your chosen domain points to this subdomain. The designer who built it has kindly given me access to her account so that I can edit the site, but this is awkward. I want to move the site to its own account. However, to do so Homestead requires that I create a new subdomain and copy the files from one to the other. They don't have any way to redirect the prior subdomain to the new one. They recommend I do something in the html, since that is all I can access. Am I unnecessarily worried about the duplicate content consequences? My understanding is that now I will have two subdomains with the same exact content. True, over time I will be editing the new one. But you get what I'm sayin'. Thanks!
Technical SEO | | devbook90 -
Uservoice and Duplicate Page Content
Hello All, I'm having an issue where the my UserVoice account is creating duplicate page content (image attached). Any ideas on how to resolve the problem? A couple solutions we're looking into: moving the uservoice content inside the app, so it won't get crawled, but that's all we got for now. Thank you very much for your time any insight would be helpful. Sincerely,
Technical SEO | | JonnyBird1
Jon Birdsong SalesLoft duplicate duplicate0 -
Duplicate Content on SEO Pages
I'm trying to create a bunch of content pages, and I want to know if the shortcut I took is going to penalize me for duplicate content. Some background: we are an airport ground transportation search engine(www.mozio.com), and we constructed several airport transportation pages with the providers in a particular area listed. However, the problem is, sometimes in a certain region multiple of the same providers serve the same places. For instance, NYAS serves both JFK and LGA, and obviously SuperShuttle serves ~200 airports. So this means for every airport's page, they have the super shuttle box. All the provider info is stored in a database with tags for the airports they serve, and then we dynamically create the page. A good example follows: http://www.mozio.com/lga_airport_transportation/ http://www.mozio.com/jfk_airport_transportation/ http://www.mozio.com/ewr_airport_transportation/ All 3 of those pages have a lot in common. Now, I'm not sure, but they started out working decently, but as I added more and more pages the efficacy of them went down on the whole. Is what I've done qualify as "duplicate content", and would I be better off getting rid of some of the pages or somehow consolidating the info into a master page? Thanks!
Technical SEO | | moziodavid0 -
Duplicate Content - That Old Chestnut!!!
Hi Guys, Hope all is well, I have a question if I may? I have several articles which we have written and I want to try and find out the best way to post these but I have a number of concerns. I am hoping to use the content in an attempt to increase the Kudos of our site by providing quality content and hopefully receiving decent back links. 1. In terms of duplicate content should I only post it on one place or should I post the article in several places? Also where would you say the top 5 or 10 places would be? These are articles on XML, Social Media & Back Links. 2. Can I post the article on another blog or article directory and post it on my websites blog or is this a bad idea? A million thanks for any guidance. Kind Regards, C
Technical SEO | | fenwaymedia0 -
Mod Rewrite question to prevent duplicate content
Hi, I'm having problems with a mod rewrite issue and duplicate content On my website I have Website.com Website.com/directory Website.com/directory/Sub_directory_more_stuff_here Both #1 and #2 are the same page (I can't change this). #3 is different pages. How can I use mod rewrite to to make #2 redirect to #1 so I don't have duplicate content WHILE #3 still works?
Technical SEO | | kat20 -
Is 100% duplicate content always duplicate?
Bit of a strange question here that would be keen on getting the opinions of others on. Let's say we have a web page which is 1000 lines line, pulling content from 5 websites (the content itself is duplicate, say rss headlines, for example). Obviously any content on it's own will be viewed by Google as being duplicate and so will suffer for it. However, given one of the ways duplicate content is considered is a page being x% the same as another page, be it your own site or someone elses. In the case of our duplicate page, while 100% of the content is duplicate, the page is no more than 20% identical to another page so would it technically be picked up as duplicate. Hope that makes sense? My reason for asking is I want to pull latest tweets, news and rss from leading sites onto a site I am developing. Obviously the site will have it's own content too but also want to pull in external.
Technical SEO | | Grumpy_Carl0