How to get better URL description when ranking #3
-
OK, last question of the week. I promise. I'm doing something right. I distribute for manufacturers. For some of my less known manufactuers I am #3 or #2 rank. For my main product the manufacturer is #1,2 with some numerical code as the discription.
The manufacture will sell direct. To get the customers attention I need to PPC, and luckily it's inexpensive.
Is there any way to control what the content is of the listing?. I would like to state in my #3 rank " 10-10-PP, In stock, same day shipping, best pricing."
Does Google choose what to display and if so is there some where on my site I can influece this? For you experts, perhaps this is the joke of the week.? Please do not have a heart attack when laughing.
-
The short answer is that you write the description when you advertise via Google Adwords. You will enter the description into Google Adwords when you setup your ad(s).
I agree with AWCthreads - you should either spend a lot of time learning about Google Adwords, or you should hire a firm with experience (PM if you're interested in how we can help you in this regard).
-
Mike, after going down this road ourselves I suggest you spend abundant time learning about AdWords. It is very involved and a discipline of its own. Yes, you can create the ad yourself and include the content you want. Understand this: you may think it looks inexpensive based on CPC info in AdWords, but how you set up your campaign will influence how much you pay and you may wind up spending (and losing) more than you think.
Ultimately, we wound up hiring out a company to manage our PPC. SEO and PPC go hand-in-hand but it is very labor/time intensive and we chose to do our SEO in house and hire out the PPC (at least for now).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink (which one is better)
Hi, for guest posting which Anchor is better for my brand website? 1)Naked Anchor text (e.g according to www.example.co.uk) OR Branded Anchor text? (e.g according to Example, which can be clicked to www.example.co.uk ) Thank you
Intermediate & Advanced SEO | | KINSHUN0 -
Product URL Optimisation
Hi guys, We are currently trying to add new products to our site but we are in a quandary on what type of URL structure to pursue. For example:
Intermediate & Advanced SEO | | michel_8
Product Name: Aspect Exfoliating Cleanser 240ml https://www.example.com.au/aspect-exfoliating-cleanser-240ml (including the size)
VS
https://www.example.com.au/aspect-exfoliating-cleanser 1.) Which is a better URL structure based on SEO 2018 and why?
2.) Is there any merit in removing the size from the URL key with the aim of attracting more traffic? Keen to hear from you guys! Cheers,0 -
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Removing .html from URLs - impact of rankings?
Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first. I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs. For example website.com/category/sub-category.html Change to: website.com/category/sub-category/ We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings. By having the .html in the URLs, does this stop link juice being flowed back to the root category? Second question: If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case. For example: website.com/category/ and website.com/category Duplicate content/pages?
Intermediate & Advanced SEO | | Jseddon920 -
Error Meta Description
(adult website) https://www.google.com.br/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=robertinha Why Google is not reading my description of Yoast plugin? Vídeos de sexo - Vídeos porno
Intermediate & Advanced SEO | | stroke
www.robertinha.com.br/
Robertinha.com.br. lupa. facebook twitter plus. Página Inicial; Última Atualização: terça, 14 abril 2015. Página Inicial. Categorias. Amadoras (227) · Coroas (6) ... If I site: meusite.com.br work, he read correctly, but the site search not.
I do not understand https://www.google.com.br/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:robertinha.com.br Vídeos de sexo - Vídeos porno
www.robertinha.com.br/
Vídeos de sexo grátis: assista agora mesmo vídeos porno com gatas, gostosas, safadas fazendo muito sexo.0 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
Is there something wrong with my rank?
So I have blog with 5 posts. I don't know why but 1 of my posts rank higher than my main page...and it's not even trying to rank for the keyword. I'm not saying it's a bad thing because the post has some amazon on it but my main site is supposed to rank higher. Something wrong?
Intermediate & Advanced SEO | | 6786486312640 -
Ranking Factors for Google
Yesterday a blog post appeared on SEOMOZ titled 'A Tale Of Two Studies' - http://www.seomoz.org/blog/a-tale-of-two-studies-google-vs-bing-clickthrough-rate It suggested some of the ranking factors Google and Bing take into account when ranking. A few of them I want to talk about: Social Signals, Age of Domain and H1 HTML Tag So I thought age of domain and H1 both had some weight in Google? I guess not! And social signals, now I know it gives some weight but its right up there in the list for both SE's, so should getting likes, tweets, plus1's now be part of my everyday link building? Bing-Google-CTR-Infographic-e1321978731479.png
Intermediate & Advanced SEO | | activitysuper0