Keyword ranking tool
-
Hello,
What is best practice for knowing if a keyword is too difficult to try to rank for. i understand the keyword difficulty tool in seoMOZ, but am unsure of how it actually relates to if I should attempt to rank for the keyword. Is there a differential people use such as if a site has a Page Authority of 60 we will not try to rank for a keyword that has a keyword difficulty ranking of 40?
-
The Keyword Difficulty gives you a best guess of how hard it would be to rank for a particular keyword, although it's not foolproof. For each keyword, the tool gives you an analysis on which you can base your best judgement based on
- the quality of your content,
- backlink profile and
- ranking potential (your DA/PA)
When using the Keyword Difficulty Tool, it's helpful to look not only at the raw number, but the metrics also contained in the Keyword Analysis report beneath it. Be sure to run a full report for important keywords. This will give you insight into exactly why each URL ranks the way it does.
For example, the keyword analysis will show you the number of inbound links for each page, on-page factors, and all relevant metrics. When you compare your own site against these factors (you can add your own URL to the report) you can judge how likely you are to rank.
Often times you can earn a top ranking on a keyword with a high keyword difficulty score if you have advantages that the others don't. This is particularly the case when the competition is poorly optimized on-page for the given keyword.
Hope this helps. Best of luck with your SEO.
-
I'm pretty sure Keyword Difficulty and PA are not correlated like that, they just both happen to be on a scale of 100.
Take a look at the DA & PA of the top 10 sites for that keyword. If you're in the middle of the pack, you've certainly got a chance. If you're below everyone, you better start link building and getting your site trust and authority up in order to have a competitive chance with that keyword.
Then use the On-Page Analysis / Grader in your SEOMoz campaign for the page you want to rank. Score an A and you're on your way.
Depending on the niche, I would follow that with more link building to the specific page. Keep an eye on rankings, it could take a day or it could take a few months, depends on difficulty. You should be seeing progress after doing the tasks above.
Do that stuff, and if it doesn't work come back here and let me know, we'll take it to the next level...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I export data from Keyword Difficulty on several keywords?
I know that you can export data from the tool when only analyzing one keyword. But can you also export Keyword Difficulty Score when there are multiple keywords? For example, like this: http://pro.moz.com/tools/keyword-difficulty/results.html?utf8=%E2%9C%93&keywords=SEO%0D%0As%C3%B8gemaskineoptimering%0D%0A&engine_id=112&commit=Run+Report Looking forward to your answer! 🙂
Moz Pro | | JonathanL910 -
Can you create in the Keyword Difficulty Tool several separate reports?
If I go now to the Keyword Difficulty Tool and submit keywords, I get one list with all keywords (let's say 300), but I have actually say 30 keywords per segment/niche I wan't to view. Is is possible to have 10 separate reports?
Moz Pro | | TrendDevelopment1 -
Results of keyword rankings way off??
I just did my first crawl, and a bunch of the keywords show my rank as being like 76 or 102 and I'm number 1 for the search when I search manually. **I of course have personal results turned off and I'm not logged into gmail when I search.
Moz Pro | | immortalgamer0 -
Importing Keywords... WITH tags?
Is this possible? I've found how to export to a CSV and copy/paste these into the usual keyword management page. Ideally, I would like to export/import the full information, along with the tags...... I have several brands that have a brand.com and a brandstore.com Any other cross-domain features I should be aware of? Thanks in advance......
Moz Pro | | EliteErikSEO0 -
Is there a way to export keywords from SEOMOZ?
Hi, is there a way to export keywords of a campaign in SEOMOZ? The other way around to import including labels? Best
Moz Pro | | ValerieSchmidt0 -
Has the relevancy of SEOmoz tools disappeared?
I have A rankings for my on-site grades for my most important keywords. I have no Critical issues and no Warnings with my Crawl Diagnostics. Most of the Competiive Link analysis data shows my site beating out the competition. If all this is accurate, how can my SERPs continue to decrease and lesser pages with terrible optimization and backlinking be ranking higher? I even have a facebook page beating me in the results. If there is nothing left for me to address using SEOmoz, and I keep getting worse & results, doesn't it mean that the SEOmoz tools are not relevant to producing actual results? Or, am I missing something?
Moz Pro | | TOPYX0 -
Why do some of my sites stop showing up as ranking on SEO Moz (listed as not in top 50) when in google ranks they are top five?
Okay - so i have several campaigns. And of these campaigns, about four or five of them no longer show up as ranking after several weekly crawls by SEOMoz... Not sure why the line on the chart just stops when they are ranking in top 5 for google organics am confused by this can you help me do what i need to do so that the seobot can read my pages and save me time on checking where i rank - thanks Creative Guy
Moz Pro | | creativeguy0 -
Page Rank and offline sites
I have a domain with PR6 according to the Historical Pagerank Checker. But that last PR was calculated 2 years ago. I brought the site back online a few days ago and have checked that many/most of the backlinks are still valid. It is now in the Google index but the Historical Pagerank Checker shows PR0. Will it get back its previous rank or something close to it? How long will it take?
Moz Pro | | DomainOptions0