What is the best way to run a blog?
-
Hi,
I was wondering what is the best way to run a blog?
The options I thought of are:
- Completely separate domain with many links to my main site.
- blog.domain.com
- www.domain.com/blog
Thanks
-
Thanks all, it makes lots of sense but it brings me to ask another question...
What do I put in the Blog and what do I put as an article in my articles section?
-
I came here to mention the importance of fresh content, so I am glad you both brought it up. I run a comparison site that has about 240 products that don't see a lot of updates, but I run a blog alongside the site.
For a while I got complacent with it and wouldn't post for months on end, and my rankings were disappointing. The past two months I have been adding at least a page of well written content a week, and put deep links within the content to some of my more popular products. As soon as I started adding pages the rankings began trickling up across the entire site, but especially the blog and homepage.
That's why I'd say url.com/blog. You can put a feed on your homepage to show recent updates, so visitors can see you are updating regularly and the search engines will see fresh stuff on the homepage as well.
-
Completely agree with Bryan. Speaking from experience, the greatest results do seem to come from option 3. Yes, your main domain will probably already have some authority attached to it, but I truly believe that the main benefit is getting that fresh content directly onto the main site. By going with option 3, you give yourself the opportunity to not only add fresh content, but to focus on a variety of keywords through different blog topics, right there directly on your main website.
-
If you want to increase the domain authority then I always suggest option 3. The reason for this is that Google has most likely already assigned some authority to your main domain name www.domain.com. If you decide to use blog.domain.com or a brand new domain then you will have to build both up with their own separate authority (yes some authority goes transfer but nothing worth the effort). So rather use option 3 am make one primary domain stronger. Far less work on your part and far better results. Lastly, by adding a blog to your main domain you in turn offer fresh content to your domain and we all know that Google loves fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to noindex pages but still keep backlinks equity?
Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?
Intermediate & Advanced SEO | | fablau3 -
What are the Best SEO Website which you read daily
Hai Moz memebers, Can you pls suggest me some best seo websites that you people read articles everyday a part from MOZ
Intermediate & Advanced SEO | | SEO_GB1 -
What would you do with this odd Blog configuration?
G'day fellow digital marketers! I'm analysing a new site in analytics. Having been hit by Panda, and being plagued with a variety of issues - one that's got me scratching my head is their blog configuration. Now, on most sites you'll have something like: www.clientsite.com/blog All blog posts would then sit under the blog page: www.clientsite.com/blog/this-is-a-blog-post Anyway, on this blog - when a new post has been created historically - they've all been placed directly under the homepage, so when you click a link on: www.clientsite.com/blog You instead arrive at: www.clientsite.com/this-is-a-blog-post So, we have 150+ posts equally sharing the hompage authority - detracting from their ability to rank for their core services pages. I'm thinking of going to town on the 301 re-direct wagon, changing: www.clientsite.com/this-is-a-blog-post to www.clientsite.com/blog/this-is-a-blog-post But I'd like to know your thoughts and experiences before I get to work! Thanks in advance guys and gals, John.
Intermediate & Advanced SEO | | Muhammad-Isap0 -
Best way to structure urls wordpress and Yoast?
I am using Wordpress and Yoast. I have Parent pages and child pages. Yoast recommends you have the keyword in the url. For the parent page I have the city name in the url. Question is, should the child pages also have the city name in the url or would that be considered keyword stuffing? Here is the current structure. http://forestparkdental.info/st-louis-dental-services/restorative-dentistry/inlays-and-onlays So didn't know if should have the end of that url as /restorative-dentistry-st-louis /inlays-and-onlays-st louis since those are separate pages and Yoast and Moz plugin doesn't give you the Green light in in all areas unless you do it like this? Thanks Scott
Intermediate & Advanced SEO | | scott3150 -
How do I best handle a minor URL change?
My company is about to complete an upgrade to our website but part of this will be changing the URLs slightly. Mainly the .aspx suffix will be dropped off the pages that we're most worried about. The current URLs will automatically redirect to the new pages, will this be enough or will there be an SEO impact? If it helps the site is www.duracard.com and the product pages are the ones we want to keep ranked. For instance if someone searches for "plastic gift cards" our page '<cite>https://www.duracard.com/products/plastic-gift-cards.aspx</cite>' is #3 and we want to make sure it stays that way once we change it to 'https://www.duracard.com/products/plastic-gift-cards'. Any advice would be greatly appreciated, thank you!
Intermediate & Advanced SEO | | Andrea.G0 -
Safest way to launch a redesign
Hey MozFolk, I was wondering what the best and SAFEST way to handle this situation is; I am doing a redesign of our current website, but the new site will have different content. Should we just forward the entire root domain in the HT Access file? Or redirect each and every URL using a 301? I know these, terms but never actually done it myself, and cannot risk losing the SEO weight of this website. How do I handle a group of pages that they don't want to continue to use also? Do I just leave those URLs be, or do I forward all of them to one new page (or homepage) on the new site? Please help me look like a rockstar and save the ship from sinking itself!
Intermediate & Advanced SEO | | DerekM880 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Do comment links on blogs help the blog itself rank?
Hi I have a blog - Carzilla.co.uk - and it keeps getting what are pretty obviously spam comments with links to unconnected websites of various quality. The blog is quite new and not ranking highly in SERPs for anything in particular yet. So my question is, is it better to let some of these comments through so google can see activity on the site? Or do spammy comments with links make the site look like a link farm? Any advice on what my policy should be - purely from a Google serps perspective - would be great.
Intermediate & Advanced SEO | | usedcarexpert0
