What is the best way to run a blog?
-
Hi,
I was wondering what is the best way to run a blog?
The options I thought of are:
- Completely separate domain with many links to my main site.
- blog.domain.com
- www.domain.com/blog
Thanks
-
Thanks all, it makes lots of sense but it brings me to ask another question...
What do I put in the Blog and what do I put as an article in my articles section?
-
I came here to mention the importance of fresh content, so I am glad you both brought it up. I run a comparison site that has about 240 products that don't see a lot of updates, but I run a blog alongside the site.
For a while I got complacent with it and wouldn't post for months on end, and my rankings were disappointing. The past two months I have been adding at least a page of well written content a week, and put deep links within the content to some of my more popular products. As soon as I started adding pages the rankings began trickling up across the entire site, but especially the blog and homepage.
That's why I'd say url.com/blog. You can put a feed on your homepage to show recent updates, so visitors can see you are updating regularly and the search engines will see fresh stuff on the homepage as well.
-
Completely agree with Bryan. Speaking from experience, the greatest results do seem to come from option 3. Yes, your main domain will probably already have some authority attached to it, but I truly believe that the main benefit is getting that fresh content directly onto the main site. By going with option 3, you give yourself the opportunity to not only add fresh content, but to focus on a variety of keywords through different blog topics, right there directly on your main website.
-
If you want to increase the domain authority then I always suggest option 3. The reason for this is that Google has most likely already assigned some authority to your main domain name www.domain.com. If you decide to use blog.domain.com or a brand new domain then you will have to build both up with their own separate authority (yes some authority goes transfer but nothing worth the effort). So rather use option 3 am make one primary domain stronger. Far less work on your part and far better results. Lastly, by adding a blog to your main domain you in turn offer fresh content to your domain and we all know that Google loves fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help with best practices on eliminating old thin content blogs.
We have about 100 really old blog posts that are nothing more than a short trip review w/ images. Consequently these pages are poor quality. Would best practices be to combine into one "review page" per trip, reducing from 100 to about 10 better pages and implement redirects? Or is having more pages better with less redirects? We only have about 700 pages total. Thanks for any input!
Intermediate & Advanced SEO | | KarenElaine0 -
Essential to Have a Blog to Rank Well?
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance. We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions. How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018? Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan12 -
What is the best way to go about product comparison text?
Our website is in the midst of a massive content enrichment project - we're moving from mostly catalog content to optimized web content. Our catalog and copy teams are hoping to include more product comparisons on the web (e.g. "unlike composite basketballs, rubber one's are more X..."), which can certainly provide useful information to our shoppers! However, from an SEO standpoint, we seem to have confused search engines when doing this in the past (i.e. the example above is currently ranked for a "composite basketball" term, not a rubber one). So... What is the best way to provide useful product comparisons without confusing search engines?
Intermediate & Advanced SEO | | laurenf0 -
Should I run 302 first before implementing 301?
I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?
Intermediate & Advanced SEO | | esiow20130 -
Rel Next and Previous on Listing Pages of Blog
Hi, Need to know does rel next and previous is more appropriate for content based articles and not blog listings.. Like an article spread across 3 pages - there it makes sense for rel next and previous as the content of the article is in series However, for blog listing page, for pages 1, 2, 3, 4 where every page is unique as the blog has all independent listings or separate articles - does rel next and previous wont of much help Our blog - http://www.mycarhelpline.com/index.php?option=com_easyblog&view=latest&Itemid=91 This is what been said by the developer "The whole idea of adding the "next" and "previous" tag in the header is only when your single blog post has permalinks like: site.com/blog/entry/blog-post.html
Intermediate & Advanced SEO | | Modi
site.com/blog/entry/blog-post.html?page=1
site.com/blog/entry/blog-post.html?page=2 " The link in the head is only applicable when your content is separated into multiple pages and it doesn't actually apply on listings. If you have a single blog post that is broken down to multiple pages, this is applicable and it works similarly like rel="canonical" Can we safely ignore rel next and previous tag for this blog pagination for the listing pages !!0 -
How should i best structure my internal links?
I am new to SEO and looking to employ a logical but effective internal link strategy. Any easy ways to keep track of what page links to what page? I am a little confused regarding anchor text in as much as how I should use this. e.g. for a category page "Towels", I was going to link this to another page we want to build PA for such as "Bath Sheets". What should I put in for anchor text? keep it simple and just put "Bath Sheets" or make it more direct like "Buy Bath Sheets". Should I also vary anchor text if i have another 10 pages internally linking to this or keep it the same. Any advise would be really helpful. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Best way to SEO crowdsourcing site
What is the best way to SEO a crowdsourcing site? The websites content is entirely propagated by the user
Intermediate & Advanced SEO | | StreetwiseReports0 -
Best Product URL For Indexing
My proposed URL: mydomain.com/products/category/subcategory/product detail Puts my products 4 levels deep. Is this too deep to get my products indexed?
Intermediate & Advanced SEO | | waynekolenchuk0