Product Feed Contributing To Bounce Rate
-
We subscribe to a product feed and have been very pleased with the results.
However, one of the unanticipated results is a trending increase in our site bounce rate. Should we be concerned about this 3-10% increase in bounce rate trend. It may go higher.
Of all the factors that can contribute to bounce rate, one of the factors is that we have a lot of products on the site that cannot be shipped out of state or shipped at all. These products can only be delivered in-state or picked up at our store.
The Analytics data suggests that feed products typically have a higher bounce rate, lower ctr, lower time on page, lower time on site etc. than products found by other means. However, the product feed generates sales.
Should I take these products off the feed that have a high bounce rate and are not "shipable"? Although they may land on feed product, they may click through to a shipable product.
Our feed provider says of the bounce rate is typically not something a lot of other merchants worry about. I'm not certain, but I'm inclined to disagree. What are your thoughts and experiences with this?
Thanks for the help.
-
Thanks Clint. I suppose subscribe was a poor word choice. We don't feed the products ourselves, we have a 3rd party handle it for us. We're currently feeding to Google and Bing. Even though we don't pay for those leads I don't want a bump in bounce rate. You confirmed my thoughts. I appreciate the input.
-
I'm really not sure what subscribing to a product feed means... but if you're referring to product data feeds you submit to shopping engines like Nextag or Pricegrabber, I would definitely worry about bounce rates. You're paying them for these referrals after all. You want them to count.
I recently removed a particular product line for a data feed, thereby reducing traffic, simply because the bounce rates were around 85%. This tells me they were not good leads, for whatever reason, and I don't want to waste money on that anyway.
The "other merchants" that don't worry about bounce rates are clearly ignorant, or possibly the "feed provider" is ill-informed. If you can take a hit revenue-wise from removing these leads, I would do it. Bounce rates are very important for e-commerce sites .
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please share best high quality low cost animation and video production services for less
Hi, Here's what I'm doing: I've got Creative Suite and I'm putting together animations and videos for several websites, finding clips and images and forming what we need. What I need: A video production service to put everything together with their fine 10X or near "touch" without charging me too much since I did all the legwork. I'm asking for a miracle here, I'm asking for almost 10X animation, but where I do the legwork and it doesn't cost very much. Real low budget here, but we're not willing to put out anything low par. Please share any services or advice you know of. Thank you.
Intermediate & Advanced SEO | | BobGW0 -
Certain Product Pages Not Indexing
Hey All, We discovered an issue where new product pages on our site were not getting indexed because a "noindex" tag was inadvertently being added to section when those pages were created. We removed the noindex tag in late April and some of the pages that had not been previously indexed are now showing up, but others are still not getting indexed and I'd appreciate some help on why this could be. Here is an example of a page that was not in the index but is now showing after removal of noindex: http://www.cloud9living.com/san-diego/gaslamp-quarter-food-tour And here is an example of a page that is still not showing in the index: http://www.cloud9living.com/atlanta/race-a-ferrari UPDATE: The above page is now showing after I manually submitted it in WMT. I had previously submitted another page like a month ago and it was still not indexing so I thought the manual submission was a dead end. However, it just so happens that the above URL just had its Page Title and H1 updated to something more specific and less duplicative so I am currently running a test to see if that's the problem with these pages not indexing. Will update this soon. Any suggestions? Thanks!
Intermediate & Advanced SEO | | GManSEO0 -
Using WP All Import csv import plugin for wordpress to daily update products on large ecommerce site. Category naming and other issues.
We have just got an automated solution working to upload about 4000 products daily to our site. We get a CSV file from the wholesalers server each day and the way they have named products and categories is not ideal. Although most of the products remain the same (don't need to be over written) Some will go out of stock or prices may change etc. Problem is we have no control over the csv file so we need to keep the catagories they have given us. Might be able to create new catgories and have products listed under multiple categories? If anyone has used wp all import or has knoledge in this area please let me know. I have plenty more questions but this should start the ball rolling! Thanks in advance mozzers
Intermediate & Advanced SEO | | weebro0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
Problem appearing 1 st with a sub page when typing my company name and product
I just did a test typing my company name followed by what I sell
Intermediate & Advanced SEO | | seoanalytics
Let's say "company green widgets " I noticed that my webpage ( which is a subpage ) doesn't appear 1 st on google when i type that keyword.... Either some website that talks about my product appears or my homepage appears. Why is that ? Could it be a canonicalization issue ? Thank you,0 -
Is it worth re-doing SEO for all existent products
We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things. We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through? The website is: www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.
Intermediate & Advanced SEO | | onlineforequine0 -
Is it worth submitting a blog's RSS feed...
to as many RSS feed directories as possible? Or would this have a similar negative impact that you'd get from submitting a site to loads to "potentially spammy" site directories?
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
How to Set Custom Crawl Rate in Google Webmaster Tools?
This is really silly question to set custom crawl rate in Google webmaster tools. Any one can find out that section under setting tab. But, I have confusion to decide number for request per second and second between requests text field. I want to set custom crawl rate for my eCommerce website. I checked my Google webmaster tools and find out as attachment. So, Can I use this facility to improve my crawling? 6233755578_33ce83bb71_b.jpg
Intermediate & Advanced SEO | | CommercePundit0