E-Commerce site and blogs
-
We have e-Commerce site and an official blog to give advice about our products. This blog exists under our domain. Usually we build links directly to our site. Recently our ranking started going down. Also, we have been experiencing backlash for spam based on our link building (we are working on this, including a change of staff,but we cannot be sure that this will not happen again). This backlash has come through our social networking outlets (Facebook) in the form of very negative posts to our pages. One of our "SEOs" has devised a plan to use secondary blogs which we would start building links for. This blog would contain links back to our website. The idea is that the blog acts as a gate in a sense, in this way backlash is either posted on the blog or is directed at the blog. Also, we would be attempting to raise the page authority of these secondary blogs so in essence they act as high page authority links back to our website. The concern is that these secondary blogs may undermine the legitimacy of the official primary blog, which is still in its early stages as far as ranking and authority goes. Also, we are concerned that this technique would further undermine the legitimacy of the website itself by creating a larger "spam-like" presence, since visitors may see through the use of the secondary link through blogs.
-
I can't remember where I saw the data, but the benefits of a link drop dramatically after the first few. So, spending all that time building links to a secondary blog that will only give you good juice on probably two links seems a waste of time. You would be better off buying a well established blog, drop a couple links to yourself, and continue to utilize it for its intended purpose.
If it were me, I would put that quality content with the products themselves, and work on getting them ranked. With a well designed page you should be able to convert these people for the phrases they searched. If additional help is needed, link out to it from this page, and not as a separate blog. It will benefit from the very relevant link on your own site, and you can continue to build links to it if its a popular search phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting old html site to new wordpress site
Hi I'm currently updating an old (8 years old) html site to wordpress and about a month ago I redirected some url's to the new site (which is in a directory) like this... Redirect 301 /article1.htm http://mysite.net/wordpress/article1/
Technical SEO | | briandee
Redirect 301 /article2.htm http://mysite.net/wordpress/article2/
Redirect 301 /article3.htm http://mysite.net/wordpress/article3/ Google has indexed these new url's and they are showing in search results. I'm almost finished the new version of site and it is currently in a directory /wordpress I intend to move all the files from the directory to the root so new url when this is done will be http://mysite.net/article1/ etc My question is - what to I do about the redirects which are in place - do I delete them and replace with something like this? Redirect 301 /wordpress/article1/ http://mysite.net/article1/
Redirect 301 /wordpress/article2/ http://mysite.net/article2/
Redirect 301 /wordpress/article3/ http://mysite.net/article3/ Appreciate any help with this0 -
Website not ranking but the blog is!
I am hoping someone might be able to help me, I am doing some work on a website. A new version of the site was recently launched and since then rankings have plummeted and the new blog pages are ranking better! When the new version of the site went live, the domain changed to the non-www version, plus an incorrect robots.txt file and we have never really been able to fully recover (both of these things were beyond my control!). The robots.txt file was corrected and some of the external links links changed to the non-www but there is a 301 redirect in place so changing to the non-www shouldn't have been the reason to drop the site out completely. Before the launch of the new website, the site was ranking on the front page of Google for a lot of relevant keywords such as outdoor blinds, outdoor blinds Perth, cafe blinds, patio blinds, etc. The quality of the links is pretty bad and I am attempting to remove them before doing a disavow of all the really bad quality links but unless we were really unlucky I don't think it's the links right now that are causing the problem. I have ran the site through numerous crawl tests, checked the robots.txt, there are no messages in GWMT, the pages are indexed but I have a feeling there is something wrong with the site that is stopping this site from ranking well. If anyone could give me any insights I would be really grateful. I know the site could be better structured from a keyword/ structure perspective but the site was ranking fine!
Technical SEO | | Karen_Dauncey0 -
404 Errors After Site Migration
Hello - I'm working on a website selling fashion accessories. The site just went through a site migration from Yahoo! to Big Commerce. Now we have a high level of warnings and errors from the crawl. Few are mentioning sites I never seen before on the Yahoo! platform. I also notice that the pages crawled has doubled. How can I fix or did I do something wrong with migration? I was running the website with minimal errors and now overwhelmed with errors all the error updates. If I can get some assistance on what could be wrong, I would greatly appreciate. Thanks.
Technical SEO | | ShopChameleon0 -
Adding .html To Wordpress Site
I am working on a team (my part is the SEO) where the developer added the .html extension to the permalinks. I don't understand why, on Wordpress, you would do this. Is there any benefit, or penalty for it as an SEO standpoint? I usually just set mine up %postname% as the permalink structure, but I am not the web design lead on this project. I asked the designer why, but he seems to be reluctant to answer any of my emails about his work, (like he is above that or something). Not wanting to make things worse, I dropped it and thought I would ask here since I saw a few posts in reference to it today in the forum. Is there an advantage or disadvantage (either way) to using the .html extension on a Wordpress site?
Technical SEO | | kbloemendaal0 -
Site maintenance and crawling
Hey all, Rarely, but sometimes we require to take down our site for server maintenance, upgrades or various other system/network reasons. More often than not these downtimes are avoidable and we can redirect or eliminate the client side downtime. We have a 'down for maintenance - be back soon' page that is client facing. ANd outages are often no more than an hour tops. My question is, if the site is crawled by Bing/Google at the time of site being down, what is the best way of ensuring the indexed links are not refreshed with this maintenance content? (ie: this is what the pages look like now, so this is what the SE will index). I was thinking that add a no crawl to the robots.txt for the period of downtime and remove it once back up, but will this potentially affect results as well?
Technical SEO | | Daylan1 -
Blog Setup
A client has been blogging for about a year on http://blog.abccompany.com/ and has a page authority of 37. With it's built up past history, should we change the blog to a subdirectory, http://www.abccompany.com/blog ? Obviously thinking what is the best long-term strategy / benefits. Thanks, Chris
Technical SEO | | evereffect0 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200 -
Xenu Alternative for Large Sites
We're launching a new site and we're trying to crawl it to check for any problems. It's millions of pages and Xenu seems to start encountering errors as the numbers mount past 500,000. Does anyone know of an alternative, free or paid, that could handle the size better?
Technical SEO | | eLocalusa0