How to create a SEO Package
-
Hi,
I am looking to create some packages to offer clients. To say that we will do...
-
XXX Backlinks
-
XXX Social Bookmarking
-
XXX Article Submissions
etc etc
But how do I go about creating these packages, to make sure that they are fair and worthwhile.
How do you know how much of each you should offer?
Any advice is greatly appreciated.
Cheers
-
-
We also only do custom 'packages' as no one package is going to work for our different client needs and budgets- we work on an hourly charge out and set up a strategy to be worked through. We find that a lot of our competitors who offer packages offer really unattainable / unreasonable promises, rather than try to grab part of that market we make a point of being and working differently and that's what our clients like about us. On how much to charge, how long will it take to do xxx, what's the hourly rate you need to charge to cover costs etc... And that should be a reasonable amount. Your costs may not be competitive, we cant do 80hr for $2000 which is what some of our direct competitors offer- so we stick to what we do well and work on making that market bigger. Maybe sell 'no packages' as your quality point of difference.
-
Hi Stephen, I agree with what you are saying. What I have found though is that there are a few companies offering this as a "top up" so to speak as a package for exisiting sites. As I said before as standard we do not do this and do look into what the client is looking to achieve before coming up with something
Im more curious to see what people think is this good or bad? If good, how would you go about it?
Cheers
-
Normally you find out what your client needs to achieve and them work out what its going to cost to deliver that
Just saying "I build you X links", without taking into consideration any of the multitude of things you should, means you don't really deliver anything of value for your clients
I get the feeling that giving advice would only land some poor company with terrible SEO. Have a read through SEOmoz and then re-ask the question
-
True point, I was in 2 minds whether to post or not, however I am curious to see how people go about creating packages, as we don't usually create set packages for a businesses to purchase, we create custom and one off packages to the necessary requirements of the customer. So intrigued to see if anyone has any good advice on this.
Good advice though
-
This is probably going to be an unpopular answer among current SEO's, but it's a part of competitive business. You should get some proposals from SEO's in your local competing area and see what they are doing and what they are offering. It unfortunately creates some work for the competing company, however... it does shed some light on the situation and allows you to be competitive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's an example of an SEO firm's site that lists their SEO packages excellently
Hello, I'd like to make a packages page on the site I'm still building bobweikelseo.com What's an example of a firm or SEO that lists their packages in a way that is appealing, useful, and all around excellent? I'm thinking of having a first package for analysis at $440, a second package for analysis and on-site SEO for $880, and a third package for analysis, on-site SEO, and link building for $2000-$4000/month depending on how fast they want the link building to go. Looking for some input on how to create a packages page, if my prices are appropriate (I want to be affordable), and an example of a website that does an excellent job at presenting their packages.
Industry News | | BobGW0 -
What Keeps In-House SEOs Up @ Night
We are writing a research summary piece on in-house seo strategies. We're not trying to solve the worlds problems - we simply want to know what problems you face and how you try and solve them. We've broken our research into three key areas (training, value, and measurement). We would greatly appreciate your insights, thoughts, and recommendations. We will share our final paper (with sources) when completed. Here are the questions we're asking: How do you train and support your seo team? How do you show SEO value in the wake of Google algo changes including (keyword not provided)? How can SEO show value to other parts of the organization including market research, product managers, channel managers, etc? What should you be measuring and who should reports go to? James Loomstein Digital Space Consulting
Industry News | | Jloomstein0 -
Best SEO way to implement multi language store
Hi, I have a magento 1.7 multilanguage store with the following structure: www.example.com/nl and www.example.com (Dutch) www.example.com/uk (English) www.example.com/de (German) As you can see the dutch language basically has two url and this gives problems according to Roger. Both urls show the same page and therefor duplicate content. Should i 301 www.example.com to www.example.com/nl ?
Industry News | | mikehenze
And would this not cause problems with the indexing because www.example.com is shown when searching for my keywords. I need to have all three languages to be indexed good and used only for the correct countries.0 -
Best Places to Post SEO/Marketing Jobs?
I have several colleagues in the industry (and some fellow marketers) who have asked me where the best places are to look for and post SEO job opportunities. I personally like InBound.org and LinkedIn. Where do you recommend marketeers look for job opportunities? D
Industry News | | danatanseo1 -
What SEO topics would you cover if teaching a College webdesign class?
Later this month I am guest teaching a class on best SEO practices for web designers at a local College. I wanted to see what topics others would include if you were doing an overview.
Industry News | | BCutrer1 -
Looking for Freelance SEO'ers
Hi, I wouldn't normally post a request for freelancers here, but I noticed someone else has done it and its not against the rules! so here goes... We are looking for Freelancers to help with our work load. In particular we are searching for Link Builders who can establish links on various websites through the use of article writing/blog content posting and other methods. Also, we require general SEOs who can perform the usual technical tasks such as creating 301's, canonicals and SEO audit reports on client websites. Ideally we only want UK based, white hatters with at least 2 years SEO experience. Please pm me if this interests you. Thanks Aran
Industry News | | Chiefblob0 -
SEO Consulting for Sex.com
Hello everybody, We are looking for someone to help us improve our SEO, more specifically on google.com. We seem to be getting positive results in general, but we are far from our objectives. We are looking for someone that could: Do a complete analysis of the site Write a report of the needed changes Proposed ideas to get better positioning Experience with adult oriented websites would be a great asset. We would repeat this process every 3-4 months to make sure we stay on top of our SEO strategy. Thanks!
Industry News | | ejodoin0 -
How to pick an SEO pro?
I run a community site that has over 1 million pages of user-generated content specific to a very defined vertical. I recently switch to the Drupal CMS and have paid the price in the search rankings. I need to find someone to help with my site's SEO efforts. What should I be looking for when selecting an SEO professional?
Industry News | | proforums0