Ranking Problem (my most important Q so far on here)
-
Hi,
I have a keyword which is location specific and without any work doing to it, it ranked page 4 position 7.
I did 4 guest posts all in one go and the it moved to page 3 position 5, I then left it for a week (position didn't move) and did another guest post a day after the guest post had been indexed I lost rankings and moved back to page 4, position 4.
Has anyone got an idea why this happened? Is it a case its just fluxing and I could see in a few days it come back to page 3 position 2 or do you think I got an initial boost because the guest posts all went up and its just a fluke that it dropped when the 5th one went up?
This is a big deal for me because I rely on guest posting a lot, I've even got a copy writer pumping out 500 quids worth of content a month just for guest blogging.
I need to understand what is happening, this is one of the most important questions so far on here so I would appreciate some talk on the matter.
-
I mentioned the copy writer because guest blogging is a big part of what I do and have seen good rankings from it for other keywords.
The keyword in question is connected to a brand new page with only 4 guest posts going to it so your answer helped me understand that flux will happen but if I carry on I should move up but carry on fluxing to the point where I will stabilise over time.
The money spent on guest blogging is spread out across multiple keywords, a small amount is being used for this new page.
But because I do so much of it, I need to understand as much as possible about guest blogging, thus spawning this thread.
-
Can you provide more details of the your site and the keyword your targeting?
If you're spending lots of money on blog posts and still lurking down on Page 3/4 then I'd be worried that you're not getting the return on investment. Are you getting ANY traffic to this keyword?
If you don't want to post the info here, then feel free to drop me a private message.
-
Thanks.
The page 1 results seem to never move really maybe a few swaps over a month but the top 5 are pretty much concreted in.
After page 2, targeting of the term dilutes, maybe 4/10 don't use the exact term in the title tag.
I guess the guest posts I put on the blogs would have been on the homepage of these sites for about a week until new guest posts pushed mine off the homepage and into the achieve.
-
I wouldn't worry too much. You really want to look at the ongoing trends rather than just one weeks results. I've got certain keywords I'm tracking where I seem to swap position with my SERP neighbour every week!
If you see a trend where your slipping down the SERPS week after week then I'd start investigating why.
Remember the pages you're creating don't exist in a vacuum on the net and there are lots of factors affecting your ranking. What are the other sites in the SERPS for you keywork doing?
Blog posts may rank higher when they're new. Google has a freshness factor that it'll use when ranking so you can often see news worthy content slowly drifting down the SERPS over time.
As you build an authentic, diverse link profile I would expect to see more stability.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COPIED CONTENT IS RANKING Above Orignal
Please check following 2 cases https://www.screencast.com/t/fqOJlrfHuNto https://www.screencast.com/t/G6FCaKlH In above case, why original content outranked? Can someone tell me how to stop this copying process done by another site from my website?
Search Behavior | | Janki990 -
Why is my client ranking no.3 for a competitive keyword?
Hey guys, I'm doing a bit of detective work and I'm trying to understand why my client is ranking no.3 for the keyword "office desks" on google.ie. https://www.google.ie/search?q=office+desks&aq=f&oq=office+desks&aqs=chrome.0.59j60l2j62l3.10127j0&sourceid=chrome&ie=UTF-8 The strange thing about this is that 'office desks' is not in the 1. title tag 2. url 3. h1 tag 4. anchor text of the internal links 5. anchor text of the external links 'Office furniture' however is the optimised keyword here however this appearing no. 35 in SERPs for the same url. Any ideas what this might be? Regards Rob
Search Behavior | | daracreative0 -
Is it my back link profile that is affecting my rankings ?
my website www.funktiongolf.co.uk had been ranking well until January and i'm nearly sure its due to low quality links and poor back-link profile i.e over-optimized money keywords can someone guide me? thanks for anyone that replies. I really do appreciate the
Search Behavior | | funktiongolf
help.0 -
Will creating sub folders for foreign versions of the website, remove rank juice from the main site?
Hi, We plan to create sub-folders for our german, spanish and italian language versions. If we do will this pass rank juice to the new sites, but at the same time badly effect our main site, regards link juice/serp? Or is this not such a huge factor in people's experience? Many thanks. James.
Search Behavior | | Quime1 -
Why does my website not rank better for the keyword i am going for?
My website is www.canadafloraldelivery.com. I just can't seem to get my webpage ranked well for the keyword " Flowers Edmonton " . Also I can't seem to get my Google local listing on the map for many keywords. Is there something obvious that I am missing? Any help would be very appreciated.
Search Behavior | | CKerr0 -
How do I get my report to show ranking for a location such as pittsburgh or columbus?
I am not interested in US ranking only Pittsburgh and Columbus as that's where my client's offices are located. Are there settings to help me view our rank on our areas? Thank you!!
Search Behavior | | IEInteractiveServices0 -
Need to rank xxx.com to 2 locations
Hi, I have a voip service, currently my keywords are ranking good in US. But i would like to rank them for India too. As i am selling India based voip services. I have a single domain .COM and no country specific domain. Here what i am planning to do. I would change the setting in Google webmasters central to change the target country to USA. And then i will do on page seo to match keywords related to India. Is there anyother suggestions? please let me know.
Search Behavior | | Dexx220 -
We were ranked no8, and now we are no2 but...
We were ranked no8, and in one week we jumped to no2 on Google, but there is no change in nuber of our visitors. What is going on? Is it personalization of SERP? What can we do? Tnx
Search Behavior | | ProFishingStore0