Which of these six keyword combinations would you go after?
-
-
Though not on your list, I would go with Perth Hotels. It has the best ratio of Keyword Difficulty to Exact Local Monthly Search Volume.
Keyword difficulty score 60 with 4,400 Exact Local Monthly Searches, according to the SEOmoz tool on Google.com.au.
-
I would go for the phrase - hotels Perth. For converting traffic it is going to be the most natural search form. Most people are going to search something like: Find hotels in Perth, Cheap hotels in Perth, etc.
-
Hotel Perth because adwords is showing the exact match while insights (i think) is showing broad match. My decision is based of exact match. This is only based off the information you have given
EDIT: I meant to say Hotels Perth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
How Do I Track AdCenter Keyword Data in Google Analytics?
Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using: utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
Paid Search Marketing | | IDASEO0 -
Negative Keywords
This will end up being a two part question: We have been running a search marketing campaign for about 45 days. It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local. People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!
Paid Search Marketing | | SEOSponge0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Broad Match Modifier: Should I use the + on the first keyword?
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g. personalised +towels
Paid Search Marketing | | Towelsrus
+personalised +towels Does this give different results? And which is best practice0 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
Could longtail keywords really produce up to 80% more organic traffic long-term?
I was listening to a podcast on site visibility's website and they were discussing www.hittail.com which is a piece of software which analyzes lists your
Paid Search Marketing | | whitbycottages
visitor stream in real-time and provides actionable list of precisely which
keywords the website should be targeting to dramatically grow your organic
search traffic using long tail key words. The say they can come up with a list of long tail keywords which the
website could easily rank for hopefully straightaway in the top five positions
on Google and other search engines by creating a blog post are some relevant
content. Or you could use the information to form some anchor text links etc They say it's possible to produce up to 80% more traffic organically
once you are aware of which keywords are being overlooked by the website and
then produce the relevant content. The theory is that most people focus on the high traffic short tail
keywords and overlook the long tail keywords and I got to admit I actually fall
into that category unfortunately. Anybody uses particular website? And what is your experience of targeting the
longtail keywords have they produce good results ?0 -
Right keywords for Design/Development Company.
Hello There. I was doing research on getting keywords that are likely to generate leads and later to customers for a new website design and website development company in India. The search volume for india wasnt pleasing for me i couldnt find the keywords that felt they would be a great choice for the client. Additionally when i tried to target the location specific keywords like website design company in ahmedabad - It felt more like people are searching for job and stuff through google instead of hiring them. So i need a little help here guys. What do you think is a great keyword strategy for a new starter company which has target audience in 100 radius of their location and provides these services. website design/development iphone/ipad application development android application development
Paid Search Marketing | | hardik_hrc0