How to determinate current site situation?

[ctam]

Sorry for probably stupid question. But we are asking it ourself during last few month and can't make a decision.

After reading this article (http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building) it is hard to say which case is for us.

We have the eCommerce site, but we are using category pages in addition to eCommerce. So we put on this page images, specifications and videos for a bunch of products. On the specific product page from eCommers we have only general information about products and a canonical tag that goes to the category page described above. This was done to avoid duplication content for similar products. So we concentrated on these main category pages.

SEOmoz shows to us:

Duplicate Page Content  - 179 (why is canonical tag  not working?),
Duplicate Page Title - 746 (why is canonical tag  not working?),

Long URL (> 115 characters) - 117
Temporary Redirect - 1,306(eCommerce login redirect)
Title Element Too Short - 63
Title Element Too Long (> 70 Characters) - 2,357(why is canonical tag  not working?),
Too Many On-Page Links - 616
 Missing Meta Description Tag - 873(why is canonical tag  not working?),

For main pages, on-page reports look like:

Factor Overview
Critical Factors     4 / 4
High Importance Factors     4 / 7
Moderate Importance Factors 8 / 9
Low Importance Factors 7 / 11
Optional Factors  3 / 5

And according to SEOmoz we have 7,865 External Followed Links

So please help us to decide which case from article is the best for us.

Thank you.

Duplicate Page Title

[Dr-Pete]

It's the same link as Public Q&A, but you can request a private question under the "Privacy" section at the bottom. PRO members get a monthly allotment:

http://www.seomoz.org/q/ask

Unfortunately, we can't "move" a question from Public to Private.

[ctam]

How we can post private Q&A here?

And could this duplication be reason of this http://www.seomoz.org/q/main-page-deindexed-by-google?

[Dr-Pete]

I'm seeing a chunk of product pages with an identical, generic title tag and no canonical in place (as far as I can tell). I don't want to publish the exact URL here, since it's a public question and you. It could be that we're not recognizing all of the canonical tags properly, but I'm seeing pages where they aren't in place and there are near duplicates (same title, not copy, small product thumbnail).

[ctam]

Thank you.

About (2) We use canonical tag almost for all our online store pages, but look like it is not working correctly. I'm not sure if this issue of seomoz crawling or this canonical tag is wrong.

• If everything ok here?

[Dr-Pete]

Ultimately, you have to pick something and just get started. I can't full audit a site in Q&A, but a few starting points:

(1) Your home-page title is over 200 characters long. It's just too much, and it may look keyword stuffed. I have the feeling you're trying to target everything, and that just doesn't work. Pick a focus and target a couple of keyphrases with each major page at most.

(2) Many of your online store pages have the same title tag, and all your product pages start with the same long phrase. The "Online Store" in the title is almost useless, and I'd move the brand to the end. Put the most unique keywords up front - it's better for SEO AND users. You probably want to control or even canonicalize some of these pages, but that's a complicated topic.

(3) You seem to have a bunch of pages doing a 302 to a 404 page, but the 404 returns a 200 code. In other words, your 404 isn't actually 404'ing. So, Google is never clearing out these old pages. If that's a common occurrence on the site, you need to fix it, or you're just filling the index with junk and hurting your ranking ability.

Obviously, that's not everything, but hopefully a few useful starting points.