How to improve my conversions
-
Hey all,
As always thanks in advance to any help given.
So I think we haven't done a bad job, but I know there is always more that can be done with conversions.
We have a website which provides guestlist to clubs in London, we are competitive on our keywords and ppc and get the clicks through with very very relevant adverts and meta descriptions....
The questions is 'How do I improve our conversion rate on page?'
The said pages are setup like the examples below:
www.capitalalist.com/movida-guestlist/
www.capitalalist.com/chinawhite-guestlist/
www.capitalalist.com/mahiki-guestlist/
The conversion comes when the click 'join guestlist' and fill out the form.
Any help with be GREATLY appreciated!
-
Thanks Andy!
I will look to implement those changes!
Does anyone else have any suggestions?
-
I was more speaking of the sidebar advert.
on the page where your placing the call to action... make sure to explain why someone would want to join the guestlist, then ask them to join it.
I noticed that a lot of the information was listed below the form.
I would maybe just add some quick bullet points above the form
-
Gain access to exclusive clubs!
-
Party in the same venues as celebrities!
ect....
Just some idea's from a guy who hasn't been to a club in years... so take it for what it's worth
-
-
Thanks for responding Andy.
The benefit of joing the list is that they subscribe to the guestlist of the club they choose for their chosen date. WIth instant response via text and email, with a follow up call within the hour.
Plus it does also give them access to our weekly newsletter which covers celebrity gossip emailed to them weekly.
Are you describing the 'Join Guestlist' buttons in Pink? If so are you suggesting I make these larger?
Yes I agree listing the benefits of joining the guestlist should be listed on the advert where the girls face is.
-
What is the benefit of joining the list?
For me... I don't think the JOIN LIST stands out enough on the page. I would maybe list out some benefits and make the option stand out a little more.
I think the sidebar "join list" is really missing on some opportunity. Instead of it being a picture of a random girls face, maybe list out the benefits and make it pop from the page a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Need Advice on Home page Conversion Rate Improvement - not much $$s
Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com
Conversion Rate Optimization | | JeanYates0 -
Adwords Conversion Optimiser
OK Mozers! Here's the situation (my parents went away on a weeks vacation...) • I am managing an online furniture retail website Infurn .com • Our budget is 500 euro per day and we need basically 20% cost per sale and im hovering at 30 - 35% • I recently was given the opportunity to participate in The Conversion Optimiser which allows you to set a desired CPA and Google works its magic geting you that target by adjusting your bids accordingly using historical campaign data. • Is this something I should use? Or should I continue to hone my ad groups, bids, products, landing pages, and ad copy until I reach my 15 - 20% CPA goal? Thanks!
Conversion Rate Optimization | | TheGrid0 -
How can I improve my Adsense CTR / CPC?
Here's one page where my Ads' setup can be seen: http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas
Conversion Rate Optimization | | rpedri0 -
Can fun, slightly unprofessional text be good for conversion rates?
I operate on a freemium model. The three plans are currently called "Free", "Gold" and "Platinum". Besides being incredibly square and boring, these titles are also meaningless. I'm doing a slight redesign of my site, and the new (unreleased) site has a very fun, playful feel. I'm also trying to make everything more streamlined and obvious. I'm considering renaming the three plans "Boring Amateur", "Kick-Ass Amateur" and "Bona Fide Professional" on the registration page and simply "Boring", "Kick-Ass" and "Professional" elsewhere. There are lots of places on the site where I have to refer to "amateurs" vs "professionals" - these tags would make that easier to explain. Easier = more sales. What do you think about using unprofessional text like this? Is it too risky, possibly offending too many people and losing sales? Or is it a good eye-catcher? I know the best answer is "test it." But this is one of those changes that I don't want to have to put my users through too many times. Thanks for any thoughts!
Conversion Rate Optimization | | PatrickGriffith0 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0