Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Checkout on different domain
-
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain.
An example is this page: http://www.printingforless.com/2/Brochure-Printing.html
One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain.
We could also move the checkout process to a subdomain instead of a new domain.
Please ignore the concerns with visitors security and conversion rate. Thanks!
-
In my opinion there isn't really any downside to this from a Google perspective; as you said, they shouldn't even be indexed anyway. Many many vendors out there have their charge/fulfillment go straight to PayPal for example, and don't even host any checkout specific code (other than cart-building, account creation, etc.) on their site at all.
There's also the case where multiple microsites will all use the same checkout on another domain, used to centralize checkouts. As far as I know these sites aren't punished either, and it definitely saves money on the secure certificates.
There is however, another angle to consider, and that is the human angle. Some people (who aren't savvy about ecommerce) might be alarmed that their secure checkout is occurring on a different domain than the one they've been browsing on. This is a 'security/conversaion' rate issue though, so you may already know of it.
In my opinion I would leave it alone and not bother with the iframe tricks and so on. A subdomain might be more reassuring to the user (e.g. secure.printingofrless.com instead printingforless1.com) but I honestly can't see why the current setup would have Google implications, as long as your SSL/non-SSL pages are separate and canonicalized properly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you promote a sub-domain ahead of a domain on the SERPs?
I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
Technical SEO | | nathangdavidson2
https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan0 -
Google SERPs Show Different Title
Hi Guys, Can anyone please help with my situation. My domain is www.greedybins.com.au. I had title setup in every pages differently, and it has been 2 months since I made the changes. I keep checking by using site:www.greedybins.com.au in search. So far, only 1 title that been show correctly in SERPs. I used SEO Yoast before, I changed to All In One SEO Pack plugin, the titles are changing, but still not accurate as I made it. Somehow Google altered it by itself. I have tried fetch and submit sitemap couple times from Google Search Console. Could anyone please advise?
Technical SEO | | ray.soms0 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Localized domains and duplicate content
Hey guys, In my company we are launching a new website and there's an issue it's been bothering me for a while. I'm sure you guys can help me out. I already have a website, let's say ABC.com I'm preparing a localized version of that website for the uk so we'll launch ABC.co.uk Basically the websites are going to be exactly the same with the difference of the homepage. They have a slightly different proposition. Using GeoIP I will redirect the UK traffic to ABC.co.uk and the rest of the traffic will still visit .com website. May google penalize this? The site itself it will be almost the same but the homepage. This may count as duplicate content even if I'm geo-targeting different regions so they will never overlap. Thanks in advance for you advice
Technical SEO | | fabrizzio0 -
How to increase your Domain Authority
Hi Guys, Can someone please provide some pointers on how to best increase your Domain Authority?? Thanks Gareth
Technical SEO | | GAZ090 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0