New URL : Which is best
-
Which is best:
www.domainname.com/category-subcategory
or
www.domainname.com/subcategory-category
or
www.domainname.com/category/subcategory
or
www.domain.com/subcategory/category
I am going to have 12 different subcategories under the category
-
I'm biased towards a flattened architecture with fewer directories. I think it can help with click-through and makes more sense from an organizational point of view.
To be fair, with the exception of #4, I've seen real-world examples of all of these that rank and perform very well.
If this were a vote, I'd vote for #2. Consider how Yelp organizes their URLs using the following example listing for a dentist in Seattle.
http://www.yelp.com/biz/randall-broom-dds-seattle
The above example is actually a hybrid, because the /biz directory is actually a category, but so is "seattle" which is appended to the end of the URL.
Whatever you choose, make sure it's consistent and follow a logical navigation and linking structure, so that both search engines and users understand where they are at all times.
-
I don't think I have had any problems with my pages getting crawled. I only have about 500.
I was thinking more along the lines of Click-ability and if it had any bearing on the google rankings.
-
www.domainname.com/category/subcategory
ALL THE WAY! You want to be crawled from the top down.
-
I've always had better luck and an easier time ranking with less trailing slashes.
-
Really?
I'd have gone for www.domainname.com/category/subcategory
Have you done any testing on this? Would be really interested in hearing your results.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change of URLs - Part of Migration
We are looking to change our URLs to this format /SKU/TITLE/COLOUR as part of our SEO migration.
Intermediate & Advanced SEO | | christwix
e.g. https://example.com.au/ac-rck-b/rolla-crew-knit/berry.html As of the moment, our URLs are TITLE/NO
e.g. https://example.com.au/rolla-crew-knit/6562563.html
(Shopify is creating a random number on the end of the URL which is representing a different colour) Is this fine SEO wise? Will this affect rankings and user experience?0 -
Full title in url
Hi to all, what is the best url structure, to have all words in the url or to tweak url like Yoast suggest? If we remove some words from url , not focus keyword but stop words and other keywords to have shorter url will that impact search rankings? example.com/one-because-two-for-three-on-four - long url, moz crawl error, yoast red light example.com/one-two-three-four - moz ok, yoast ok Where one is a focus keyword.
Intermediate & Advanced SEO | | WalterHalicki0 -
Moving to new platform
I am moving a site with great SEO and tons of pages to a new platform. Page names will all be different because they will not have the .html ending and names will change. It is on a system that does not support .htaccess. So, I don't have a way to do 301 redirects. How can I keep my competitive status? Thank you!!
Intermediate & Advanced SEO | | bhsiao0 -
Productontology URLs are 404 erroring, are there alternatives to denote new schema categories?
Our team QA specialist recently noticing that the class identifier URLs via productontology are 404ing out saying that the "There is no Wikipedia article for (particular property)". They are even 404ing for productontology URLs that are examples on the productontology.com website! Example: http://www.productontology.org/id/Apple The 404 page says that the wiki entry for "Apple" doesn't exist (lol) Does anybody know what is going on with this website? This service was extremely helpful for creating additionalType categories for schema categories that don't exist on schema.org. Are there any alternatives to productontology now that these class identifier URLs are 404ing? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Mixing static.htm urls and dynamic urls on a Windows IIS Server?
Hi all, We've had a website originally built using static html with .htm extensions ranking well in Google hence we want to keep those pages/urls. We are on a dedicated sever (Windows IIS). However our developer has custom made a new DYNAMIC section for the site which shows new added products dynamically and allows them to be booked online via shopping cart. We are having problems displaying them both on the same domain even if we put the dynamic section withing its own subfolder and keep the static htms in the root. Is it possible to have both function on IIS (even if they may have to function a little separately)? Does anyone have previous experience of this kind of issue or a way of making both work? What setup do we need to do on the dedicated server.
Intermediate & Advanced SEO | | emerald0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0 -
Best Product URL For Indexing
My proposed URL: mydomain.com/products/category/subcategory/product detail Puts my products 4 levels deep. Is this too deep to get my products indexed?
Intermediate & Advanced SEO | | waynekolenchuk0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0