Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
-
Hey all!
I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following:
- Organic SEO
- PPC across multiple channels (Google, Bing & also social sites like Facebook)
- Remarketing & Display marketing
- Banner ads
- Retargeting
We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much!
What do you guys think? What's your experience been?
If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency.
Thank you all for your help It's greatly appreciated!!!!!
-
Got it! Thanks for the clarification Keri.
-
Ryan, I'm guessing that the OP is referring to display/banner ads, and to using remarketing/retargeting practices. Just like if you visit SEOmoz from another computer (where you're not a pro member) you'll find Roger following you all around the web, that's one form of retargeting.
-
lolz thats about 1/2 of what i do at work but to be honest a team effort really helps one person can do that because is mainly managing services. '
But if you want to be the best in both adwords & SEO you should have 2 people working together
We just went from just me to now 5 part time people + me
-
Thank you! Conversion Optimization across eCommerce / our company's sites is also something we'd like a potential candidate to be able to do...Where do you think that falls?
-
Rochelle-
Not asking for too much if you find the right person. People that have been doing running an internal digital marketing department for 7 years or more have been forced to have experience in both on-page and off-page optimization as well as PPC/SEM. Remarketing and display marketing is just another extension of PPC because converting leads and follow up "drip marketing" are a natural extension of lead generation and conversion.
Should be a Digital Marketing Director or with the assumption that the position is internally focused on supporting all of your company "lead generation" initiatives probably makes sense as Director Business Development-Digital Marketing.
Feel free to Private Message me to discuss what you are looking for and what the position entails. I might be able to help you and I am based out of Michigan.
Hope this helps.
Thanks- Mark
-
Hi Rochelle, Digital Marketing Manager (or even Online Marketing Manager) works imo.
Wondering if this is 2 roles though? Obviously depends on size of company/client types and demands but in my experience, SEO is often more suited to someone a bit more technical (e.g. can work through site/crawl errors for instance) whereas the SEM/remarketing role is a bit more sales/commercial focussed.
(just my thoughts - hope this helps)
-
Hi Rochelle,
I am not clear what you have in mind for "Remarketing and Display marketing". It sounds like physical displays that might be located in stores?
With respect to job title, as you shared they vary greatly from one company to the next. When I hear the word "manager" I think of managing people but then others may share a different view. I can only recommend providing a job title which most accurately reflects the duties of the position.
Congratulations on your expansion and good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which top 5 questions to ask for a first meeting?
Hi Mozzers, I have a question: which top 5 questions to ask for a first meeting with a "future" customer to avoid bad surprises? Thank you for your help. Regards,
Industry News | | JonathanLeplang
Jonathan0 -
Please critique my seo packages page on my website
Hello, I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here. I've always done SEO for our own business, so I'm new to this. Any help is appreciated. btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
Industry News | | BobGW1 -
Looking for an SEO consultant/agency specializing in ecommerce and data architecture? Any suggestions?
Looking for an SEO consultant/agency specializing in ecommerce and data architecture? Any suggestions?
Industry News | | EE-Tom1 -
Is it getting harder to sell SEO services?
Is it just me, or is it getting harder to sell SEO services? SEO costs more now and takes longer to achieve results There seem to be more good SEO agencies out there (gone are the days where the primary competition was offshore outsourcers and web design agencies) It seems that the number of agencies is growing faster than the number of companies buying services As online competition heats up, it takes more and more budget to really "win" in a market, but so few companies are willing to invest enough Any others notice similar trends? What will the future look like?
Industry News | | AdamThompson0 -
SEO Agency Recommendations
I'm looking for recommendations for SEO agencies for an e-commerce site in the cell phone accessories niche. The list of companies recommended by SEO Moz are out of our budget, as we are looking to stay under $3k/month. Looking for an agency that will focus especially on link building efforts, as there has been minimal white-hat link building implemented for the site in the past. Many of the agencies we've talked to are relying entirely too much on easy wins like directory submissions and we are looking for an agency that will be able to garner us quality links as opposed to a huge amount of mediocre links. Any recommendations for reasonably-priced, quality SEO agencies? Thanks!
Industry News | | eugeneku0 -
PR Releases? Do they help your SEO?
Do PR releases help? Do links from PRweb.com carry no value? Was Matt Cutts being specific to the user's website in the Google Webmaster discussion, when Matt said "I wouldn't expect links from press release web sites to benefit your rankings, however." https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
Industry News | | Thos0032 -
Questions to help get to know a potential client and see what the possibilities are for there campaign?
OK so I am putting together a list of questions to refer potential clients to. The purpose of these questions is to: 1, Help them understand the difference between "just give us your keywords and we will make you rank" seo and the full range of options that are advocated here on seo moz. .... 2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission. Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business .. then they would move on to the next thing ie video creation or user generated content and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry) how would you lay it out would it be a usefull resource for other seo companies etc thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction oh ps this would be something we would keep on our site
Industry News | | duncan2740